A decade of Food Empires, built on social Modern brands are born on social media. It’s where they find their people. Where they nurture long-term relationships. These brands became household names with little more than a beautiful photo, a thoughtful caption, and a commitment to simply keep posting. Food brands have harnessed this power for
Driven by lessons learned from the pandemic, venture capital and budding technology, the world of foodservice is changing through technology built for the segment. Can operators keep up with the tech and will it really make a difference as consumers address roaring inflation on everything from gasoline to menu prices? Here are some insights. It’s
Fit. It’s an interesting word. A word many hiring managers use all the time. “Sorry, we don’t feel like you are a good fit at this time” or “you’d be a good fit if you had experience working on healthcare clients or car clients or cosmetic clients”. Or “you’re talented but don’t fit our culture.”
Creative Energy has been assisting tourism and economic development organizations build strategies and messaging support to brand their points of difference for more than a decade. This is a great example of pulling the elements of success together into a successful, cohesive strategy. Here’s a story centered on my hometown…. I was born in a
The great shakeout is underway among food suppliers. Over the next six months, smart food marketers will steal market share and profit from those less nimble or strategic in their actions. As one of the top food-focused ad agencies in the country, we eat being nimble for breakfast as we help clients mold both short
Everything is changing. That’s what you hear a lot of people talking about in marketing and communications these days. While it’s true, it probably shouldn’t be as big a surprise as many people have been making it. Things have been changing dramatically in our industry for the past 20 years. The fact that things are
Okay, can we get real for a second? I want you to tell me the last song you listened to. Was it Doja Cat? Bieber? AC/DC? Eminem? Maybe Celine Dion on full blast in your minivan? Now, why did you listen to it? Was it to energize your day? Calm you down? Plow through that
There’s an adage that says a rolling stone gathers no moss. Of course, we all know that means we must continue moving forward lest we become overgrown with the moss of mediocrity. There’s a lot of truth to that in the digital world. Technology continues to grow at a fast pace, and unless we grow
Pal’s Sudden Service came to us to promote the return of its limited-time breakfast menu item: Tender Pork Loin Biscuits. They wanted a campaign that felt authentic to the East Tennessee region while staying true to their quirky and playful brand personality. So, we put our biscuit hats on and decided there’s nothing more authentic
Creative Energy has recently hired Bradley Eshbach as their new VP and Managing Director at the agency. Bradley brings a wealth of experience and knowledge in the market and advertising strategy that he’s cultivated over his successful career at large agencies in Chicago, IL. His roots, however, are right here in the foothills of the