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Creative Energy November 2023 Newsletter

November 2023 Newsletter

Insights

May 16, 2024

An Ode to the Audience

Ah, the audience. The large swath of diverse people we like to sum up in a sentence or two. Everything I do, I do for you. No, really. You are my beacon. The lighthouse that leads my idea to safe harbor. The reflective plates that keep me steady on the dark road of concepting.

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May 10, 2024

Summer 2024 Foodie Trends: What’s Hot on Instagram

As we step into the warm sunny days of summer 2024, food enthusiasts are turning to social media to discover the latest culinary trends. From refreshing beverages to aesthetically pleasing desserts, Instagram is buzzing with exciting new flavors and innovative creations. Whether you're a seasoned foodie or just looking to add a fun twist to your summer cooking, here are seven hot trends making waves this season.

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Our Latest Work

Tri-Cities Airport

Tri-Cities Airport Website

We love our local airport—no seriously, we love it. Tri-Cities Airport connects us to major hubs with endless destinations, and we don’t even need a cartography degree to find our gate. Flying local is easily the most convenient way to begin any journey, and Tri-Cities Airport needed their website to display their wide array of customer services while also reflecting their goal of attracting new business opportunities and bringing more route options to our area. FlyTRI.com accomplishes all this and more with a completely reworked site structure, redefined user journeys, and a sleek new design.

Pal's Sudden Service

Discover the Big Pal

The Big Pal is one BIG, delicious discovery. As a result of a dramatic increase in population in Northeast Tennessee, our team was tasked with educating newcomers about the Big Pal. We did some digging, and found out one of the best things about the Big Pal was the initial discovery of it, which is indeed, a BIG deal to all who have tasted it. Our team created a TV spot featuring two inventors who made this discovery for themselves, featuring a mechanical pigeon (crafted by a Muppetteer!) who helped to spread the word.

J&J Snack Foods

PhillySwirl Packaging

We had the exciting opportunity to elevate the beloved frozen treat brand, PhillySwirl, helping it outshine its competitors in the freezer section. The ask was to design packaging that captured the whimsical nature of the brand while also simplifying the design to focus on the flavors.

Red Gold Ketchup

The Sampler

Red Gold tomatoes are the premium choice when it comes to quality, taste, and honestly…they even look tastier than other competitors’ tomatoes. We were tasked with informing consumers about Red Gold’s standard of tomato, leading us to create a TV spot that spoke to people where they would think about tomatoes the most—at the shelf.