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November 2023 Newsletter
Insights
Creative Energy Hires Marketing Veteran As Account Director
Creative Energy has appointed Michelle Hartmann as Account Director. The veteran marketer will foster and maintain client relationships to grow the agency’s business
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Food Waste Gives Birth to New Opportunities
People closest to me know that I am a huge proponent of recycling. It’s not hard to recycle or upcycle, just do it! Working at Creative Energy, which is an agency that primarily focuses on food marketing, naturally, I watch and read food related stories along with my other interests, including recycling. This past weekend, one video to another led me down a path of food waste, and it was shocking. But there is hope.
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Winner, Winner Chicken Dinner
When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.
Coca-Cola Community
We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.
Savor the Moment
La Brea Bakery wanted to position itself as the go-to artisan bread choice for holiday gatherings and hosting with a fresh, new message and look for the beloved brand. Through in-depth market research, visual exploration, and a deep dive into the La Brea Bakery story, we created a :30 TV spot, digital ads, and social media content to bring the iconic bread brand back to life. This campaign transformed La Brea Bakery from blending into the bakery section to standing out on the shelves with a warm holiday invitation to get together with your people and enjoy high-quality, artisan bread.
Johnson City Convention & Visitors Bureau
Visitor Center
The Johnson City Visitor’s Center wanted something that would really “wow” tourists and locals alike instead of just being a place to house brochures like so many other visitor centers. They were seeking more visitor engagement and interaction with the JCCVB staff in hopes of generating more buzz around Johnson City, TN. To accomplish this, our team created 3 touch-free areas of interactivity within the Visitor’s Center including: An Information Center, an area featuring overall groups of interest with the ability to drill down to specific local POIs and information about each; a Selfie Station, which allows users to take custom selfies using several localized backgrounds; and an Interactive Theater, a real-time 3D rendered environment which features a high-res scan of Buffalo Mountain, native fish, native tree species, birds and sounds.