We promise it right there in the title–Creative. While creativity is an integral part of all our activities at Creative Energy, today is about the one and only Creative Department. A group of talented, stressed, and frankly strange people dedicated to creating the ads that go out the door every day. These are the Designers,
Alright, settle in, folks. We’re stepping beyond the shallow waters of sound bites and swipes into the deep end of brand storytelling. Get ready for a journey where bonds are forged, loyalty is earned, and brands rise to legendary status.
You may have missed that Walmart paid $2.3 Billion in February for TV maker Vizio. Unless you are in the business of reaching consumers through first-party data it is easy to overlook. However, the acquisition offers insights into the burgeoning business of retailer marketing. Walmart was less interested in selling Vizio’s TV than its SmartCast
The cornerstone of excellent advertising is the truth. All ads can be separated into the categories of “true” and “untrue.” The neat thing about this is these categories are often directly correlated with “good” and “bad” ads.
Smart content strategies aren’t just for the B2C channel. With fragmented media, B2B decision-makers have pivoted to alternatives that range from podcasts to YouTube and emerging LinkedIn options to discover new products.
It’s true what they say, a year really does fly by when you’re having fun… Or when you’re on a roller coaster learning curve during your first year at an ad agency. On January 9th I hit my one-year milestone working at Creative Energy, so I’ve taken some time to reflect on what I’ve accomplished,
If you own a business or work in the business industry, chances are you have felt the pressure to show up on social media recently if you aren’t there already.
Have you ever wondered how in the world some of these brands are showing up absolutely everywhere? You might think they have the inside secrets that not all marketers know or haven’t caught up to yet, but really, they’ve just tapped into what people really want—less advertising, more human interaction.
Welcome to the vibrant world of Creative Energy, where marketing isn’t just a service; it’s a culinary masterpiece. As a small but dynamic advertising and marketing agency, our commitment is clear: we’re here to build cult brands.
Wrapping your brain around winning strategies for food brands at retail starts with a reality check on a big change in shopper behavior. Here is the current state. According to Ibotta® a mobile couponing company, three years ago, if an average American shopper visited the grocery store 52 times annually and rang up 20 items