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May 13, 2022

A Train Town in Transition

Creative Energy has been assisting tourism and economic development organizations build strategies and messaging support to brand their points of difference for more than a decade. This is a great example of pulling the elements of success together into a successful, cohesive strategy. Here’s a story centered on my hometown…. I was born in a

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May 12, 2022

Hacks for Stealing Market Share as a Food Supplier in 2022

The great shakeout is underway among food suppliers. Over the next six months, smart food marketers will steal market share and profit from those less nimble or strategic in their actions. As one of the top food-focused ad agencies in the country, we eat being nimble for breakfast as we help clients mold both short

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April 28, 2022

Top 5 Cultural Mutations in the 2020s

Everything is changing.  That’s what you hear a lot of people talking about in marketing and communications these days.  While it’s true, it probably shouldn’t be as big a surprise as many people have been making it.  Things have been changing dramatically in our industry for the past 20 years.  The fact that things are

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April 7, 2022

Let the Beat Drop

Okay, can we get real for a second? I want you to tell me the last song you listened to. Was it Doja Cat? Bieber? AC/DC? Eminem? Maybe Celine Dion on full blast in your minivan? Now, why did you listen to it? Was it to energize your day? Calm you down? Plow through that

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