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What Do Brand Believers Value?
In our case study on How Cult Brands Hinge on Buyers’ Beliefs, we established modern shoppers are willing to become brand loyalists and all the value you can capitalize on by inspiring brand culture for your business. What are the things that are of most value to your customers when they are evaluating your brand?
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Ode to Creative Energy Employee, Skittles, The Wonderdog
I regret to inform friends and clients of Creative Energy of the passing of one of our most cherished and long-term employees – Skittles, The Wonderdog. For more than 16 years Skittles brought joy to generations of Creative Energy employees, and she can never be replaced. She was more than an ordinary office dog. Her
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Replacing One of Our Great Vices…Salt
For those who say the government shouldn’t intrude on your personal behavior, get ready for a new talking point. The Food and Drug Administration (FDA) will publish new guidelines for restaurants and their use of sodium in their menus. We’ll call it salt. Nope. They aren’t taking away your salt completely. But effective in October
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Get Out of Your Head
What happened to heads in the clouds? Or heads in books? Or heads nodding at other heads walking down the street? I’ll tell you what happened. COVID happened. People snatched up canned food and toilet paper and stayed at home. They burrowed in their basements, barricaded their offices, and became Zoom-feeding zombies. Yes, COVID changed
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