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May 18, 2023

Paid or Organic?

Have you ever been torn about choosing between paid vs organic social media marketing? Or read conflicting advice from different sources on the topic? This article is intended to clear up some of the confusion and give you an understanding of the pros and cons of both methods to help you choose the right strategy

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May 15, 2023

Reducing Tech Debt While Still Innovating

Being in digital for more than two decades, I have found that one of the hardest things to manage is your tech debt. You might be asking yourself, what is tech debt? As your brand grows, you will start branching out to other digital platforms; websites, integrations, mobile applications, etc. When you release these, the

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May 4, 2023

The Evolution of Social Media: Shifting from Follower Count to Shares

Social media platforms have undergone significant changes in the way they operate over the past decade. As platforms have grown and matured, they have increasingly emphasized engagement metrics such as likes, comments, and shares to determine the relevance and popularity of a user’s content. Let’s explore the evolution of social media platforms, focusing on the

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April 28, 2023

Say Bye Bye to TikTok

Regulators are saying there’s a 90% chance TikTok will be banned in the United States. What can we learn from how advertisers used the medium, and where they can go with that information in the future? TikTok Ads—Were there any good ones?  Ahh TikTok. Why go out and explore this beautiful world and what it

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