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Navigating the Digital Landscape: The Essence of Social Media Strategy
One of our generation’s greatest poets once wrote, “If you fail to plan, you plan to fail. Strategy sets the scene for the tale.” While I don’t think Taylor Swift was talking about social media, the idea very much applies! The digital universe is teeming with opportunities, but without a well-defined roadmap, one can easily
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S.O.S. (Save Our Sanity): 5 Ways Agencies Rescue Marketers from Burnout
“In a world of marketing madness, where deadlines lurk around every corner and creativity often takes a backseat, the life of a marketer can sometimes feel like a never-ending juggling act. Marketing burnout is a real struggle, and it can leave even the most enthusiastic marketer feeling drained and uninspired. But fear not, dear marketer,
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How Center Aisle Brands Can Beat Back Store Brand Encroachment
From my wife to friends and co-workers, the topic of food inflation remains a frequent discussion. As the costs of meat, eggs, and produce have been tamed, products in the center aisle of retailers are another story. “Center aisle products overall have risen by one-third in the past year.” Circana While fresh meats, seafood, and
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Winning Marketing Tips to a Screwed-Up American Consumer
In a quandary over marketing strategies in today’s consumer environment? Let’s dispense with the rest of the bad news. Experts say the situation will continue through at least the November 2024 election. Now, some explanation and insights on navigating the morass. Situational Analysis According to Maeve Webster of Menu Matters, we’ve been in a Permacrisis
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