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September 29, 2022

What Do Brand Believers Value?

In our case study on How Cult Brands Hinge on Buyers’ Beliefs, we established modern shoppers are willing to become brand loyalists and all the value you can capitalize on by inspiring brand culture for your business. What are the things that are of most value to your customers when they are evaluating your brand?

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September 22, 2022

Ode to Creative Energy Employee, Skittles, The Wonderdog

I regret to inform friends and clients of Creative Energy of the passing of one of our most cherished and long-term employees – Skittles, The Wonderdog. For more than 16 years Skittles brought joy to generations of Creative Energy employees, and she can never be replaced. She was more than an ordinary office dog. Her

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September 15, 2022

Replacing One of Our Great Vices…Salt

For those who say the government shouldn’t intrude on your personal behavior, get ready for a new talking point. The Food and Drug Administration (FDA) will publish new guidelines for restaurants and their use of sodium in their menus. We’ll call it salt. Nope. They aren’t taking away your salt completely. But effective in October

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September 8, 2022

Get Out of Your Head

What happened to heads in the clouds? Or heads in books? Or heads nodding at other heads walking down the street? I’ll tell you what happened. COVID happened. People snatched up canned food and toilet paper and stayed at home. They burrowed in their basements, barricaded their offices, and became Zoom-feeding zombies. Yes, COVID changed

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