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The Life of Vine
As a 20-something working in social media, I think about Vine too often. How could I not? For an app that had a life span of four years, it set the precedent for what social media is today. It was an industry disruptor—the beginning of short-form video and what we know as the social media
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The Creative in Creative Energy
We promise it right there in the title–Creative. While creativity is an integral part of all our activities at Creative Energy, today is about the one and only Creative Department. A group of talented, stressed, and frankly strange people dedicated to creating the ads that go out the door every day. These are the Designers,
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Beyond the Sound Bite
Alright, settle in, folks. We're stepping beyond the shallow waters of sound bites and swipes into the deep end of brand storytelling. Get ready for a journey where bonds are forged, loyalty is earned, and brands rise to legendary status.
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Walmart Buys Vizio and The Rise of Retailer Marketing
You may have missed that Walmart paid $2.3 Billion in February for TV maker Vizio. Unless you are in the business of reaching consumers through first-party data it is easy to overlook. However, the acquisition offers insights into the burgeoning business of retailer marketing. Walmart was less interested in selling Vizio’s TV than its SmartCast
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