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March 23, 2023

Ahhhhhh Vacation

Ahhhh vacation… just saying the word automatically brings a smile to your face knowing that rest, relaxation, anticipated adventure, or maybe all three are in sight.  How do you go about planning your next vacation?  Listening to excited conversations with friends or family members?  Reviews from websites or apps, like TripAdvisor?  Social platforms, travel influencers,

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March 16, 2023

What You Might Be Getting Wrong About Social in 2023

2023 is a year of shifts in social. There has been more movement and rapid change in the social media space (Musk vs Twitter, TikTok vs USA Govt, etc.) in the last 12 months than in the last 5 years. As tides change, opportunities shift. What was once the most valuable part of social for

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March 9, 2023

It’s a Frontline Look at Restaurant Chain Challenges of Today

Creative Energy helped organize a gathering of chain restaurant operators in Orlando recently on behalf of our client, Johnsonville®. The event was part of the Nation’s Restaurant News CREATE series of events with Senior Food Editor Bret Thorn. The opportunity to hear the latest challenges facing restaurant chain operators was an eye-opener, with some possible

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February 16, 2023

How a Fast-Food Chain Got It Right Way Ahead of The Takeout Revolution

Two recent articles, one in the Wall Street Journal and another in QSR magazine point to how a fast food chain established in 1956 got it right for today’s takeout revolution. The Wall Street Journal article chronicles a significant shift in consumer habits that peaked during COVID but remains the new business driver. Citing research

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