As a lesser-known brand in the Red Gold family, Tomato Love needed to introduce itself to the right audience and drive brand awareness in the right places, which in our case, is the game day snackers who love to tailgate football. Diced tomatoes mixed with green or red chilis, Tomato Love makes tailgate snacks like queso and chili taste better than they ever have. In fact, snacks this good mean that you'll find any excuse to throw a tailgate.
Red Gold tomatoes are the premium choice when it comes to quality, taste, and honestly…they even look tastier than other competitors’ tomatoes. We were tasked with informing consumers about Red Gold’s standard of tomato, leading us to create a TV spot that spoke to people where they would think about tomatoes the most—at the shelf.
J&J Snack Foods’ website needed a changeup. To pivot away from being typecast as “carnival food,” our team needed to find a tag that retained the joy that radiates from all the products J&J owns while getting away from their perceived identity. Thus, “Fun Served Here” was created. Staying true to the joy J&J products elicit while getting away from the carnie stereotype, J&J is ready to serve the world exactly what it craves. The sleek new look doesn’t hurt either.
Your warm avocado toast, your savory breakfast sandwich, or that moment you package a delicious homemade sub in anticipation for your lunch break…The fact is, every day begins with better bread. La Brea Bakery asked us to create a campaign based on this very concept, reminding people of the brand’s unique roots and how they’ve maintained their time-honored, old world bread making techniques from starter to finish, elevating meals and memories for over 30 years. We produced 3 TV spots, promptly titling one of them, “From Starter to Finish” as an ode to the brand, their history, and their dedication to bringing the highest quality of artisan breads to every table.
ICEE is a nostalgic favorite that was looking to reinvigorate their brand. Starting with the human insight that people need help reconnecting the adult-sized character we play day-to-day with the kid version of ourselves that’s been buried inside for far too long, we created a new tag, campaign, and essence for the brand–”Let the Kid Out.” Every sip reminds you to have fun, letting your childlike nature re-appear. Utilizing billboards and social, we spread the message of fun and wonder throughout the land!
During this year’s MLS All-Star Week in Washington DC, we were tasked with telling the moving story of the Special Olympics Unified Sports All-Star Experience, presented By MLS Works & Coke Zero Sugar. We captured the excitement of Special Olympics delegates as the Coke red carpet was rolled out for each of them, celebrating their athleticism and hard work despite disabilities. Special dinners, personalized swag giveaways, MLS clinics and meetups, a game of their own and even an exclusive concert led up to their VIP invitation to the All-Star Game at Audi Field. This refreshing inspiration was shared on Coca-Cola social channels and was broadcasted nationally on Apple+ MLS Season Pass.
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.