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Pal's Sudden Service

Winner, Winner Chicken Dinner

When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.


Coca-Cola Community

We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.

La Brea Bakery

Savor the Moment

La Brea Bakery wanted to position itself as the go-to artisan bread choice for holiday gatherings and hosting with a fresh, new message and look for the beloved brand. Through in-depth market research, visual exploration, and a deep dive into the La Brea Bakery story, we created a :30 TV spot, digital ads, and social media content to bring the iconic bread brand back to life. This campaign transformed La Brea Bakery from blending into the bakery section to standing out on the shelves with a warm holiday invitation to get together with your people and enjoy high-quality, artisan bread.

Johnson City Convention & Visitors Bureau

Visitor Center

The Johnson City Visitor’s Center wanted something that would really “wow” tourists and locals alike instead of just being a place to house brochures like so many other visitor centers. They were seeking more visitor engagement and interaction with the JCCVB staff in hopes of generating more buzz around Johnson City, TN. To accomplish this, our team created 3 touch-free areas of interactivity within the Visitor’s Center including: An Information Center, an area featuring overall groups of interest with the ability to drill down to specific local POIs and information about each; a Selfie Station, which allows users to take custom selfies using several localized backgrounds; and an Interactive Theater, a real-time 3D rendered environment which features a high-res scan of Buffalo Mountain, native fish, native tree species, birds and sounds.

Pal's Sudden Service


Pal’s Sudden Service wanted to stay top of mind when it comes to getting a great breakfast in a flash by featuring their beloved Gravy Biscuit—a hearty, warm treat when you need breakfast on-the-go. We created a TV spot featuring a “Meatyorologist,” Leonard Weathersby, to remind folks that the Gravy Biscuit is a 100% chance of deliciousness with its pouring gravy and chunks of sausage in every bite. Along with the TV spot, we created yard signs and social media content to make sure consumers stayed up to date on the latest Palscast, that breakfast is served hot and fast.


Trails & Tunes Festival

The first event of its kind, the Trails & Tunes Festival of Erwin, TN, needed to get the good word out of its existence. Targeting the Appalachian trail’s “bubble” (Where a large group congregates to hike the trail), as well as tourists from the neighboring areas, we were tasked to inform folks of a fun day of listening to music in the great outdoors. We created a logo befitting the event, a tagline that gets the people going, an inviting website, and targeted social media to promote this new and exciting festival. But when the festival you’re promoting is in the gorgeous East Tennessee mountains, the whole thing kinda sells itself.

Case Studies