Pal’s Chipped Ham Sandwich is so good, it’s got everyone talking…and we mean everyone. We were asked to increase awareness and sales of the Chipped Ham, so our team created a TV spot, digital, OOH and social assets to spread the word of its goodness. Once we got everyone talking, Pal’s saw a 23% increase in sandwich sales and had everyone shouting for more of the Chipped HAM Sandwich.
Whether you’re a Gen X or Gen Z, you probably grew up enjoying an ICEE at the movies or your local convenience store. ICEE wanted to remind people of the childlike joy they get when sipping the cold, sweet drink and show the many ICEE options available. We created a sizzle video to show how the ICEE brand would set quick-service restaurants and convenience store owners apart as the supplier of this nostalgic treat and at the same time, prompting consumers to look for and ask for ICEE products.
After decades of making fresh, all natural salsa, Green Mountain Gringo was ready to refresh their logo and packaging. The ask was to evolve the brand’s visual identity in a way that felt modern and current to reflect the clean and simple ingredients of their beloved salsa and strips. We began by studying the brand’s rich history and identifying iconic design elements throughout their existing packaging. From there, we explored different methods of transforming those elements in a way that felt new, yet familiar. Notable assets like the signature mountain range and serif typography were simplified and modernized, and all of the packaging was overhauled to create a seamless transition for a line of products that Green Mountain Gringo consumers know and love.
Stone Mountain Technologies was looking to evolve their brand to reflect the company’s innovations in heat pump technology and engage more with consumers. Our team began by conducting a brand workshop to uncover the simple truth which would become the foundation of their new brand—to be the leading innovator of environmentally sustainable comfort solutions. Together with the SMT team, we created a new brand name “Anesi,” which is the Greek word for comfort, leading to the development of a comprehensive branding guide that included bold typography, a dynamic color palette, and a memorable logo that all tied back to their company vision.
A lot of people see the terms all natural and organic as a bunch of BS. But Green Mountain Gringo’s backside is truly made up of clean ingredients, unlike many other brands. The ask was to continue educating people about their backside and bring more awareness to the overall brand. So we created a campaign featuring 3 different ingredient “experts” that spoke to the BS that makes Green Mountain Gringo’s (B)ack(S)ide so believable.
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.