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Pal's Sudden Service

Discover the Deliciousness

Frenchie Fries are a local treasure, but what makes them so tasty is one of Pal’s best kept secrets—their savory salt seasoning. To bring to light these golden gems, we revealed the origin story of Pal’s salt seasoning, which was obviously found deep within a secret salt mine in the mountains of Tennessee. So if you’re curious enough to hear some tasty history, grab a bag of Pal’s Frenchie Fries, and discover the deliciousness.

Forever Oceans

Go Blue

Sustainability is often associated with going green. However, 3/4 of the planet is actually blue. Forever Oceans, a sustainable seafood company, is raising seafood offshore to restore the blue waters we love most. Check out this brand video we created to communicate their mission and learn how you can go blue.

Pal's Sudden Service

Bluegrass and Biscuits

We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.

Sugar Foods


A brand that’s a cut above all the others. Garniche is a collection of top-shelf dehydrated cocktail garnishes with a unique, tasty twist to their products. We were asked to bring this garnish brand to life through a comprehensive, cutting-edge brand design including a logo, brand guidelines, sample box design, and decadent copy as the finest finishing touch to this niche new brand.

Red Gold Ketchup

Ketchup with a cause

Red Gold Ketchup proudly sponsors Folds of Honor, an organization which helps families of fallen heroes have a greater opportunity to pursue higher education. So when we were asked to create a campaign to raise awareness about this amazing organization, it was our honor to do so.

Case Studies