First Tennessee Development District and Region A.H.E.A.D. enlisted our help in convincing Northeast Tennessee to get the COVID-19 vaccine. Through a grant from BlueCross BlueShield of Tennessee Foundation, we created “Take A Shot On Life” with an extensive media campaign to support it. Healthcare professionals, religious leaders and veterans alike came together to spread the word through millions of impressions on TV, out-of-home, digital and beyond.
Many companies tout sustainable seafood but few are actually making a difference. Forever Oceans is the exception. By raising their very own Kahala fish off-shore, Forever Oceans is producing a seafood alternative that’s helping save the oceans. They came to us to promote their brand and chart new waters in marketing. We dove right in creating video, print assets, and social artwork that set their brand apart and told their unique story. Now they’re riding the waves of success.
When the Johnson City Convention and Visitors Bureau came to us looking for ways to draw remote workers to the area, we rolled up our sleeves and got to work. We came up with a campaign that capitalized on what makes Johnson City so unique: its miles of mountain biking, breathtaking views, diverse cuisine, and incredible fishing only minutes away from downtown.
Two Tennessee locals. One mission to create the finest cured meats around. We helped Breelyn and Alex Bomba build their brand from the ground up with a big brand identity, appetizing website, unique packaging and unforgettable social media posts. All of which resulted in more sales and award-winning work.
With the return of Pal's Tender Pork Loin Biscuit LTO, we were asked to create a campaign that would entice a younger audience. The Tender Pork Loin Biscuit offers a fresh take on breakfast, and we knew it would stand out in an environment dominated by stale, unfulfilling experiences. In the end, we created something that had Pal's fans swiping right in no time.
Pals – The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
JCCVB Case Study
Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community, and effective CVB marketing has been a segment focus of ours for a decade. In this case, building a CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers an exceptional case study.
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.