Frenchie Fries are a local treasure, but what makes them so tasty is one of Pal’s best kept secrets—their savory salt seasoning. To bring to light these golden gems, we revealed the origin story of Pal’s salt seasoning, which was obviously found deep within a secret salt mine in the mountains of Tennessee. So if you’re curious enough to hear some tasty history, grab a bag of Pal’s Frenchie Fries, and discover the deliciousness.
Sustainability is often associated with going green. However, 3/4 of the planet is actually blue. Forever Oceans, a sustainable seafood company, is raising seafood offshore to restore the blue waters we love most. Check out this brand video we created to communicate their mission and learn how you can go blue.
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
A brand that’s a cut above all the others. Garniche is a collection of top-shelf dehydrated cocktail garnishes with a unique, tasty twist to their products. We were asked to bring this garnish brand to life through a comprehensive, cutting-edge brand design including a logo, brand guidelines, sample box design, and decadent copy as the finest finishing touch to this niche new brand.
Red Gold Ketchup proudly sponsors Folds of Honor, an organization which helps families of fallen heroes have a greater opportunity to pursue higher education. So when we were asked to create a campaign to raise awareness about this amazing organization, it was our honor to do so.
Pals – The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
JCCVB Case Study
Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community, and effective CVB marketing has been a segment focus of ours for a decade. In this case, building a CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers an exceptional case study.
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.