We’re saying “¡Hola!” to a new J&J Snack Foods brand, ¡Hola! Churros! This brand was born from a merging of California Churros and Tio Pepe’s to make one of the most craveable, mainstream snacks on the market and in restaurants everywhere. So if you prefer your churros flour-based, corn-based, or in the shape of bites and loops, ¡Hola! Churros! is here to give folks the lil’ taste of joy they’ve been craving.
The new Pal’s Cotton Candy Shake will have you saying, “Golly goodness!” with every sip. To get a taste of what the shake is really like, we interviewed Cotton Candy’s biggest fan herself, promoting the shake on TV, social media, billboards, and other digital outlets to get the full scoop. As we saw an 84.5% increase in overall shake sales, we concluded that it’s not only a delicious Cotton Candy treat—it’s the shake that’ll take you back to the good ole’ county fair days, satisfying your sweetest childhood cravings.
To some, happiness is a place. To others, a moment in time or even a mindset. Whatever or wherever that is, you need money to help you find it. This campaign tapped into that simple human truth to communicate that Bank of Tennessee is much more than transactions and tellers, it’s part of the happiest moments in life.
COVID created a challenging new landscape for restaurant operators to navigate. We decided it was time to change that. To do so, we showed operators that creating craveable menus is as simple as Sauce Like You Mean It when using Texas Pete products. This highly effective campaign featured 12 multi-use recipes featuring Texas Pete products and less than 5 ingredients. To bring it all together, we created hard-to-resist print ads, tasty videos, and delightful magazine covers that all drove awareness to our landing page where restaurant operators could unlock irresistible recipes every month.
Frenchie Fries are a local treasure, but what makes them so tasty is one of Pal’s best kept secrets—their savory salt seasoning. To bring to light these golden gems, we revealed the origin story of Pal’s salt seasoning, which was obviously found deep within a secret salt mine in the mountains of Tennessee. So if you’re curious enough to hear some tasty history, grab a bag of Pal’s Frenchie Fries, and discover the deliciousness.
Pals – The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.