Work
Sales Meating Material
When the Johnsonville foodservice and c-store sales teams come together to discuss how the sausage is made, they need a common theme to inspire and celebrate success. We created t-shirt designs and presentation materials to represent their sales team goals. By the way, if we see an opportunity to create a sausage rocket ship, we’ll take it.
Tasty C-Store Signage
Never before has a beer brat been so cheesy and so proud of it, which is why C-store customers can't resist the Ultimate Cheddar Beer Brat and all of its cheesy goodness. Another standout on the roller grill, the Southern BBQ brat, is southern comfort food at your convenience. It’s dripping in southern charm and will leave you happier than a pig covered in…well, you know. To promote these superior sausages, we created two unique campaigns for c-store signage.
Not Just Anyone Campaign
Cancer impacts everyone, but it doesn’t impact everyone equally. The American Cancer Society tasked us with creating a bold, thought-provoking campaign to help people face the realities of cancer health disparities while also showing large corporations how they can be a part of the solution. To accomplish this, we made cancer patients’ striking statistics the headlines of Fortune Magazine, designing a full magazine cover wrap to give them a voice and create impactful partnerships.
Northeast Tennessee Tourism Association
The Wildlife Issue
Northeast Tennessee Tourism Association challenged our team to capture the adventure, wonder, and natural beauty of Northeast Tennessee for their 2022 magazine and visitor guide. We set the scene by personifying a rag-tag group of native creatures camping out using a playful, mid-century inspired illustration style that highlights the fun and easy-going nature of Northeast Tennessee.
Johnsonville reFresh
For over 85 years, Johnsonville has set the standard in quality flavor and craveable products. We created two umbrella campaigns for Johnsonville foodservice and c-store products to deliver awareness and inquiry with chain decision makers. We further established the look and feel of the Johnsonville brand by bringing a fresh look to print ads, web banners, and event signage.
PhillySwirl Social Media
Growing PhillySwirl’s social media from 88 followers to 2,629 followers over the last 10 months has been such a swirld of fun for our team. After implementing a new, effective strategy and curating a gallery of the most fun (and appetizing) creative, our videos have consistently received 1,000-5,000 views—10 of those having over 10,000 views and two videos cracking the quarter million views mark, creating quite the loyal fanbase on Tiktok and Instagram platforms.
Case Studies
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.