J&J Snack Foods’ website needed a changeup. To pivot away from being typecast as “carnival food,” our team needed to find a tag that retained the joy that radiates from all the products J&J owns while getting away from their perceived identity. Thus, “Fun Served Here” was created. Staying true to the joy J&J products elicit while getting away from the carnie stereotype, J&J is ready to serve the world exactly what it craves. The sleek new look doesn’t hurt either.
Your warm avocado toast, your savory breakfast sandwich, or that moment you package a delicious homemade sub in anticipation for your lunch break…The fact is, every day begins with better bread. La Brea Bakery asked us to create a campaign based on this very concept, reminding people of the brand’s unique roots and how they’ve maintained their time-honored, old world bread making techniques from starter to finish, elevating meals and memories for over 30 years. We produced 3 TV spots, promptly titling one of them, “From Starter to Finish” as an ode to the brand, their history, and their dedication to bringing the highest quality of artisan breads to every table.
ICEE is a nostalgic favorite that was looking to reinvigorate their brand. Starting with the human insight that people need help reconnecting the adult-sized character we play day-to-day with the kid version of ourselves that’s been buried inside for far too long, we created a new tag, campaign, and essence for the brand–”Let the Kid Out.” Every sip reminds you to have fun, letting your childlike nature re-appear. Utilizing billboards and social, we spread the message of fun and wonder throughout the land!
During this year’s MLS All-Star Week in Washington DC, we were tasked with telling the moving story of the Special Olympics Unified Sports All-Star Experience, presented By MLS Works & Coke Zero Sugar. We captured the excitement of Special Olympics delegates as the Coke red carpet was rolled out for each of them, celebrating their athleticism and hard work despite disabilities. Special dinners, personalized swag giveaways, MLS clinics and meetups, a game of their own and even an exclusive concert led up to their VIP invitation to the All-Star Game at Audi Field. This refreshing inspiration was shared on Coca-Cola social channels and was broadcasted nationally on Apple+ MLS Season Pass.
Imagine your ketchup purchase giving educational opportunities to families who have lost a loved one in the military or a first responder. Red Gold asked us to create a video that would bring this beautiful concept to life—making it a reality for families of fallen heroes and encouraging foodservice operators to choose the Ketchup With a Cause. To do this, we wrote and produced a TV spot as an ode to front line workers from the perspective of a restaurant owner, helping our audience see the effect they, too, could have on these families.
Introducing the newest member of the Pal’s menu–The Lil’ Smokie! Pal’s needed a way to show the world its new split smoked sausage breakfast biscuit. Now that’s a bit of a mouthful, so the team got to work giving this delicious biscuit a better name. Inspired by Pal’s home in East Tennessee, we landed on “Lil’ Smokie.” Its legendary quality inspired us to establish a legend of its own, right in the local mountains of its namesake.
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.