Creative Energy Work: Award-Winning Marketing Campaigns and Case Studies
Work
BBQ Sauce Campaign
As the “clean food” market becomes more saturated, Red Gold knew it needed to stay top of mind for foodservice operators and restaurant owners. They asked us to create a campaign that would educate prospective buyers and flex on their flavorful, high-quality, real ingredients of their Red Gold BBQ Sauce. We created visually appetizing print and digital ads, as well as a sizzle video for food service operators and owners looking for higher quality, clean ingredients, and convenience. Through bold type, saucy visuals, and honest messaging, we created the perfect recipe to bring Red Gold BBQ Sauce back to the table.
Abingdon Convention & Visitors Bureau
Abingdon Tourism
Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!
Winner, Winner Chicken Dinner
When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.
Coca-Cola Community
We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.
Storytelling Live & the National Storytelling Festival
The International Storytelling Center partnered with us to create a completely new, distinct look for their annual Storytelling Live event and the National Storytelling Festival. Since 1973 people have come from all over the world to gather in Jonesborough, Tennessee’s old town, to hear masters of storytelling tell their stories, after 20 years of success they were ready for an update that would last for decades. We created a new logo as well as a brochure, booklet, program and posters to compliment the renowned and beloved performance series.
Savor the Moment
La Brea Bakery wanted to position itself as the go-to artisan bread choice for holiday gatherings and hosting with a fresh, new message and look for the beloved brand. Through in-depth market research, visual exploration, and a deep dive into the La Brea Bakery story, we created a :30 TV spot, digital ads, and social media content to bring the iconic bread brand back to life. This campaign transformed La Brea Bakery from blending into the bakery section to standing out on the shelves with a warm holiday invitation to get together with your people and enjoy high-quality, artisan bread.
Case Studies
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.