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Pal's Sudden Service

Burger Perfection Achieved

BEHOLD. The Double Jr. Burger from Pal’s.

Pal's Sudden Service

Hooray for Chipped Ham

Pal’s Chipped Ham Sandwich is so good, it’s got everyone talking…and we mean everyone. We were asked to increase awareness and sales of the Chipped Ham, so our team created a TV spot, digital, OOH and social assets to spread the word of its goodness. Once we got everyone talking, Pal’s saw a 23% increase in sandwich sales and had everyone shouting for more of the Chipped HAM Sandwich.

J&J Snack Foods

Butterball Farms 2023 Sizzle Reel & Flavor Guide

Whether you’re a Gen X or Gen Z, you probably grew up enjoying an ICEE at the movies or your local convenience store. ICEE wanted to remind people of the childlike joy they get when sipping the cold, sweet drink and show the many ICEE options available. We created a sizzle video to show how the ICEE brand would set quick-service restaurants and convenience store owners apart as the supplier of this nostalgic treat and at the same time, prompting consumers to look for and ask for ICEE products.

Green Mountain Gringo

Green Mountain Gringo New Packaging

After decades of making fresh, all natural salsa, Green Mountain Gringo was ready to refresh their logo and packaging. The ask was to evolve the brand’s visual identity in a way that felt modern and current to reflect the clean and simple ingredients of their beloved salsa and strips. We began by studying the brand’s rich history and identifying iconic design elements throughout their existing packaging. From there, we explored different methods of transforming those elements in a way that felt new, yet familiar. Notable assets like the signature mountain range and serif typography were simplified and modernized, and all of the packaging was overhauled to create a seamless transition for a line of products that Green Mountain Gringo consumers know and love.

Stone Mountain Technologies

Anesi Logo & Brand Guide

Stone Mountain Technologies was looking to evolve their brand to reflect the company’s innovations in heat pump technology and engage more with consumers. Our team began by conducting a brand workshop to uncover the simple truth which would become the foundation of their new brand—to be the leading innovator of environmentally sustainable comfort solutions. Together with the SMT team, we created a new brand name “Anesi,” which is the Greek word for comfort, leading to the development of a comprehensive branding guide that included bold typography, a dynamic color palette, and a memorable logo that all tied back to their company vision.

Green Mountain Gringo

That’s Some BS

A lot of people see the terms all natural and organic as a bunch of BS. But Green Mountain Gringo’s backside is truly made up of clean ingredients, unlike many other brands. The ask was to continue educating people about their backside and bring more awareness to the overall brand. So we created a campaign featuring 3 different ingredient “experts” that spoke to the BS that makes Green Mountain Gringo’s (B)ack(S)ide so believable.

Case Studies