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Work

La Brea Bakery

Savor the Moment

La Brea Bakery wanted to position itself as the go-to artisan bread choice for holiday gatherings and hosting with a fresh, new message and look for the beloved brand. Through in-depth market research, visual exploration, and a deep dive into the La Brea Bakery story, we created a :30 TV spot, digital ads, and social media content to bring the iconic bread brand back to life. This campaign transformed La Brea Bakery from blending into the bakery section to standing out on the shelves with a warm holiday invitation to get together with your people and enjoy high-quality, artisan bread.

Johnson City Convention & Visitors Bureau

Visitor Center

The Johnson City Visitor’s Center wanted something that would really “wow” tourists and locals alike instead of just being a place to house brochures like so many other visitor centers. They were seeking more visitor engagement and interaction with the JCCVB staff in hopes of generating more buzz around Johnson City, TN. To accomplish this, our team created 3 touch-free areas of interactivity within the Visitor’s Center including: An Information Center, an area featuring overall groups of interest with the ability to drill down to specific local POIs and information about each; a Selfie Station, which allows users to take custom selfies using several localized backgrounds; and an Interactive Theater, a real-time 3D rendered environment which features a high-res scan of Buffalo Mountain, native fish, native tree species, birds and sounds.

Pal's Sudden Service

Meateorologist

Pal’s Sudden Service wanted to stay top of mind when it comes to getting a great breakfast in a flash by featuring their beloved Gravy Biscuit—a hearty, warm treat when you need breakfast on-the-go. We created a TV spot featuring a “Meatyorologist,” Leonard Weathersby, to remind folks that the Gravy Biscuit is a 100% chance of deliciousness with its pouring gravy and chunks of sausage in every bite. Along with the TV spot, we created yard signs and social media content to make sure consumers stayed up to date on the latest Palscast, that breakfast is served hot and fast.

UNICOI COUNTY CHAMBER OF COMMERCE

Trails & Tunes Festival

The first event of its kind, the Trails & Tunes Festival of Erwin, TN, needed to get the good word out of its existence. Targeting the Appalachian trail’s “bubble” (Where a large group congregates to hike the trail), as well as tourists from the neighboring areas, we were tasked to inform folks of a fun day of listening to music in the great outdoors. We created a logo befitting the event, a tagline that gets the people going, an inviting website, and targeted social media to promote this new and exciting festival. But when the festival you’re promoting is in the gorgeous East Tennessee mountains, the whole thing kinda sells itself.

La Brea Bakery

Every Great Day Starts with La Brea Bakery

Great bread is at the center of every great meal, and La Brea Bakery wanted to position itself as the top-of-mind artisan bread for consumers. Through in-depth food trends and demographic research, our team created a :30 TV spot, digital ads, and social media assets to keep La Brea Bakery as their top choice by inspiring consumers to use the better artisan bread for everyday life events such as book clubs, family dinners, or a cookout with friends. This campaign took the high quality aspects of La Brea Bakery breads and brought them to life through beautifully cinematic visuals, recipe design, and practical life application.

Tri-Cities Airport

Tri-Cities Airport Website

We love our local airport—no seriously, we love it. Tri-Cities Airport connects us to major hubs with endless destinations, and we don’t even need a cartography degree to find our gate. Flying local is easily the most convenient way to begin any journey, and Tri-Cities Airport needed their website to display their wide array of customer services while also reflecting their goal of attracting new business opportunities and bringing more route options to our area. FlyTRI.com accomplishes all this and more with a completely reworked site structure, redefined user journeys, and a sleek new design.

Case Studies