Creative Energy, a full-service marketing and advertising agency based in Johnson City, TN, earned top honors at this year’s American Advertising Federation (AAF) of Northeast Tennessee’s annual Addy Awards competition. The agency earned “Best of Show” honors for a campaign for national brand Green Mountain Gringo® Salsa and Judge’s Choice Award for national brand Philly
Every business starts as a small one that is driven by an entrepreneur. Much is being said in our region of Northeast Tennessee and Southwest Virginia on the topic of recruiting and nurturing young entrepreneurs. There are many great stories here of those with a vision and courage to build a thriving company. Here is
The days of overtly shoving a brand message down the throats of consumers died about a half-century ago. Alas. Some marketers are just now finding branded content as a technique. It began when cable TV started fragmenting audiences away from the days of rabbit ear antennas and the three networks. Then, for three decades advertisers
Many organizations have unique goals they strive for as a team. The goals should be unique but the path towards success is usually similar – everyone working towards that one overarching goal through productivity, efficiency and team work.
Generations are comprised of people born in a specific range of time who have experienced similar character-defining social and historical milestones. This shared experience creates similar personal values and views which help unify generations into an identifiable group. Additional defining influences include the economic landscape, technological developments, and parenting. All of this comes together to
Most of us, whether you’re willing to admit it or not, spend arguably too much time scrolling. And most of that scrolling is on social media platforms. Facebook, Instagram, Twitter, YouTube, even LinkedIn or Venmo have a way of grabbing our attention and pulling us in to consume more and more. Somewhere along the line,
The Impact of a Tourism Attraction Twisting the Throttle on Tourism The Southern Dozen is a curated collection of nationally recognized rides targeted towards motorists and, more specifically, motorcycle enthusiasts. It has positioned Johnson City, Tennessee as a welcoming, motorcyclist-friendly destination and has led to the city hosting more than 13,000 motorcycle rallies, with a
If you want to attract visitors to your region and build a reputation as a destination that people will get behind, you need to think about initiating a curated tour for your target audience. A curated tour can be a powerful way to promote special amenities, resources, or features of your area in a way
There are several levels of sophistication in shared social posts. We’ve taken a client to a whole new level in that sophistication with lifestyle photographic imagery. At the beginner level, someone internally at the company who is frequently tasked with other duties grabs a smartphone and shares something that they can reach and grab that
At the dawn of a new decade, we stand at the precipice of what lies ahead, while taking stock in years gone by, where so much in the digital landscape we know today came into its own. Social media, voice search, user experience, artificial intelligence, and even the modern digital sales funnel all where fanciful