From a simple logo update incorporating elements of Gilbert Baker’s rainbow flag design to a well-researched, fully integrated campaign that seeks to engage LGBTQ narratives and perspectives, brands are increasingly utilizing their platforms to show their support for a historically underserved community. More often than not, this support is highly publicized annually during the month
Here Are Some Dollar Metrics On An “Outdoor” Positioning Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community. Effective CVB marketing has been a segment focus of Creative Energy for a decade. Building A CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers
According to Chicago-based research firm, Food Genius, 80% of Americans don’t know what they are having for dinner at 4 pm. This common thread of overworked and overstressed Americans seeking meal solutions that can at least be perceived as healthy, fresh and easy is driving the foodservice, online and retail industries. First to access this
What makes a pre-roll that users usually skip after five seconds go through completion? That is the secret sauce that any marketer would cherish. Let me admit that it’s a passion of mine as well. We’ve been experimenting and think we have found the answer. The case was for a frozen pasta client whose quality ingredients far exceed
For its leadership in marketing and innovation that has grown regional and national brands, Creative Energy earned the first Regional Business Excellence Award today. Sponsored by the Johnson City, Washington County and Jonesborough, Tenn. Chamber of Commerce, the new award is designed to reward companies demonstrating exceptional leadership. “I’m proud of the people who deliver
(New York, NY) – America’s long-running foodservice trade event has tabbed Creative Energy founder and President Tony Treadway as a member of its national board of advisors. As the Multi-Unit Food Service Operators (MUFSO) Super Show turns 60, event organizers are energizing the event for a new generation of restaurant chain leaders. “There have never
The 2019 American Advertising Federation (AAF) of Northeast Tennessee’s annual awards—known in the industry as the “Addys,” marked another successful year for the team at Creative Energy and its clients. The agency led all those competing within Northeast Tennessee with 11 total awards, including Best Of Show and a Judge’s Choice award. “We’re honored each
O.K., you’ve got me. I spend a ton of time in front of a laptop screen developing content, copy and strategies for a variety of clients across the globe. Now, some who spend too much time in front of a screen require absolute silence. Not me. My roots as a disco DJ and radio jock
I’ve run across only a hand full of companies who wouldn’t benefit from some reflection on the current status of their brand heading into 2019. Too many of us in marketing spend our days in the trenches of applying tactics toward the year’s objectives without looking at the status of their brand in a rapidly
Your Hedge Against The Delivery Challenge Creative Energy has seen trends wax and wane but few have matched the growing trend of delivery within the foodservice channel. One hedge for maintaining and growing dine-in customers is a strong bar drink program. Think about it. Few will order a great martini from Grub Hub. Major restaurant