That chance moment when you are asked “what makes your company (or yourself) different?” is what we all either dream or have nightmares about. Whether it’s 30 seconds or a 5-minute exchange, we can all use some advice on how to nail the opportunity. We recently had a 5-minute opportunity at Ad Age’s Small Agency
Owning a market with a cult-like following begins by defining your company’s position uniquely. If you are proactive in that definition, it can be powerful in telling buyers why you are unique and meaningful to them. You begin by determining your brand promise. Your promise is something that consumers must believe in, share, respect and
In our first blog post on cult brands we shared that just a five percent increase in brand loyalty can double a brand’s profitability. It’s because brand loyalists will buy the brand for a lifetime without the need for continued heavy advertising. There are characteristics of cult brands that need cultivating. First, cult brand leaders
There are big money rewards for cult brands. Achieving cult status means higher profit margins and assuring repeat purchase behaviors at a significantly lower cost than new customer acquisition. These two benefits alone make every CEO and marketer envy those iconic brands who achieve cult status. Just a 5% increase in brand loyalty can nearly
AUGUST 23, 2019 7 Flavor Finds At 2019 Flavor Experience tony treadway There is always something that’s just over the horizon in flavor for restaurant chains during the Flavor Experience in Newport Beach, CA. We’ve been there for a decade assisting our client, Texas Pete®, win new relationships with chain decision-makers. The gathering mixes experts
Some of our leadership team joined Teresa and I on a quick trip to New Orleans. We were there to pick up our Small Agency of The Year Award from Ad Age. It’s a tremendous honor, but what does it mean to you, and us? There’s a certain bar, or standard, that agencies who are worthy of a client’s investment
With over 13,000 advertising agencies currently doing business across the United States, it’s not surprising to think that it can be difficult for one to stand out. Creative Energy has been working hand-in-hand with global brands for decades to help them exceed their marketing and sales goals. Having won international recognition from authorities like Grafis,
For large restaurant chains, the need for a robust and effective marketing team is obvious. For smaller emerging chains, there is another option. We’ve proven that outsourcing marketing and advertising services to a trusted and experience agency can be the right choice. Let’s use one of the darlings of the chain business, Pal’s Sudden Service.
From a simple logo update incorporating elements of Gilbert Baker’s rainbow flag design to a well-researched, fully integrated campaign that seeks to engage LGBTQ narratives and perspectives, brands are increasingly utilizing their platforms to show their support for a historically underserved community. More often than not, this support is highly publicized annually during the month
Here Are Some Dollar Metrics On An “Outdoor” Positioning Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community. Effective CVB marketing has been a segment focus of Creative Energy for a decade. Building A CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers