In 2009, Simon Sinek introduced the Golden Circle in a Ted Talk. This concept simplified and clarified our approach to branding by emphasizing the “Why” behind our actions. We have worked hard to help our clients develop strong brand positioning that not only considers the “How” and “What” but also embraces the “Why.” We do this well and have made many happy clients and happy customers of those clients.
A new word that has cropped up in the past handful of years is “neurodivergence.” Another casual term that has developed for is “neuro-spicy.” Broadly, it just means “brains that are wired differently from the majority of people.” Most often, though, it refers to autism and ADHD, conditions that cause the person to perceive, process, and understand things differently from “neurotypical” people.
A new word that has cropped up in the past handful of years is “neurodivergence.” Another casual term that has developed for is “neuro-spicy.” Broadly, it just means “brains that are wired differently from the majority of people.” Most often, though, it refers to autism and ADHD, conditions that cause the person to perceive, process, and understand things differently from “neurotypical” people.
So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
Effective marketing in the foodservice sector resembles the careful construction of a robust skyscraper. With over two decades of industry experience, Creative Energy is dedicated to carefully assembling each piece of the marketing puzzle to create a towering presence for our clients in the foodservice landscape.
In today’s digital world, having a fast, secure, and flexible website is essential. Two tools that can help achieve this are Headless WordPress and Next.js. But what exactly are these, and when should you consider using them for your website? This blog post breaks down these concepts in simple terms and explains when they might be the right choice for you.
People closest to me know that I am a huge proponent of recycling. It’s not hard to recycle or upcycle, just do it! Working at Creative Energy, which is an agency that primarily focuses on food marketing, naturally, I watch and read food related stories along with my other interests, including recycling. This past weekend, one video to another led me down a path of food waste, and it was shocking. But there is hope.
Creative Energy has appointed Michelle Hartmann as Account Director. The veteran marketer will foster and maintain client relationships to grow the agency’s business
So, a few years ago I wrote and illustrated a children’s book. A couple years later I made another one. Now, I’m part way through a third. I had already worked on a few books professionally, but that was really more about bringing a client’s vision to life. No matter how much of my work went into those books, they were all still ultimately someone else’s story. I was finally compelled to make my own, start to finish. The whole endeavor is the very definition of a passion project because honestly, I’ve wanted to make my own kid’s book since I was a kid. And it turns out when you grow up, you can just do that. For fun.