I’ve run across only a hand full of companies who wouldn’t benefit from some reflection on the current status of their brand heading into 2019. Too many of us in marketing spend our days in the trenches of applying tactics toward the year’s objectives without looking at the status of their brand in a rapidly
Your Hedge Against The Delivery Challenge Creative Energy has seen trends wax and wane but few have matched the growing trend of delivery within the foodservice channel. One hedge for maintaining and growing dine-in customers is a strong bar drink program. Think about it. Few will order a great martini from Grub Hub. Major restaurant
The European Union’s (EU) General Data Protection Regulation (GDPR) is now in effect. It was the most hotly debated issue of the EU’s history and you can quickly understand why? GDPR is a set of guidelines for how companies use your personal data through digital devices. For sites like Facebook and browser, Google, you can
An international advertising publication has selected an ad campaign created by Johnson City’s Creative Energy to be featured in its December issue. Vienna, Austria’s Luerzer’s Archive magazine features print and television campaigns of excellence from around the globe. The campaign was created for Winston-Salem, N.C.-based Garner Foods’ Texas Pete® hot sauces. The campaign turns the
Creative Energy, celebrating its 25th year as the region’s largest locally-owned advertising, marketing and public relations firm, recently brought home a record number of awards from the American Advertising Federation’s Northeast Tennessee Awards ceremony. The awards included six silver awards, 11 gold awards, Best of Show Overall, as well as Best of Show in three
The Johnson City Convention & Visitors Bureau (JCCVB) recently received international recognition for its new ad campaign for the Southern Dozen, a guided destination tour of scenic motorcycle rides in the East Tennessee region. The Southern Dozen ad received the Gold Award from Graphis, and will be published in the annual Graphis “Design Annual 2018”
Every company wants to make the best impression with their prospective clients and customers. Whether you work in a service or product sector, you still need to be sure you are effectively communicating what your company provides. Unfortunately, many sales and marketing teams have been using some terms that are having no impact, or even
Crisis This is the area of public relations that most companies think of when they consider their communication plan. It is like life insurance: We know that it is necessary for good future planning, but no one wants to think about it. The volatility of crisis communication is a product of a deficit in planning.
Influencer marketing is one way to bypass the fact that about one-third of us are now blocking online ads. Third-party endorsements by trusted bloggers are more powerful and believable than native ads or content. In fact, about 90 percent of consumer packaged goods (CPG) companies are leveraging an influencer marketing element in their strategies. Here
Today, East Tennessee State University (ETSU) officially presented the new Tony Treadway Press Box at the William B. Greene Jr. Stadium. This new facility will provide journalists, media, and special guests an incredible facility from which to watch and report on Buccaneer football. The new press box is named for Tony Treadway, a longtime ETSU