How To Be A Family-Owned Cult Brand Based On Regional Flavor
If you are a frozen or refrigerated food manufacturer, there are some significant and positive tailwinds ahead. Here are five great ways to optimize your opportunities.
Author: Creative Energy
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Posts by Creative Energy
Here’s Why Frozen & Refrigerated Items Are Heating Up At Supermarkets
If you are a frozen or refrigerated food manufacturer, there are some significant and positive tailwinds ahead. Here are five great ways to optimize your opportunities.
Nothing Beats Human Moments
It’s no hot take that lifestyle photography is great for any brand. But as internet brands and AI inundate our social feeds, it may now be more important than ever. And influencer culture has everything to do with it.
Pride and Appetence
Don’t worry, I didn’t know that was a word, either. I was looking in the thesaurus for “hunger”, trying to find something that sounded a little like “prejudice”, or at least had the same cadence. It works, right?
Generative Engine Optimization
Generative Engine Optimization (GEO) is an emerging field focused on optimizing content for AI-driven generative search engines. Unlike traditional Search Engine Optimization (SEO), which tailors content for algorithm-based ranking systems like Google, GEO is designed to ensure that AI models, such as ChatGPT or Google’s Gemini, retrieve and generate responses that accurately represent a brand, service, or topic. As AI search engines shift from displaying ranked lists of links to providing direct, synthesized answers, businesses must adapt their content strategies to remain visible in this new artificial landscape.
Asocial Media
Ahh social media. The most effective way to burn 2 hours without realizing it. The fact is, the average American spends 2 hours and 24 minutes on some form of social media per day. And effective ads belong where the eyeballs are.
The Power Of Storytelling In Food Advertising
To say that 2024 has been a challenging year for food companies may be the greatest understatement in recent memory. nflation has ravaged the supermarket and foodservice business causing marketing and sales VPs to scramble to battle private label and improve shelf velocities. Meanwhile, consumers are visiting supermarkets more frequently but buying less.
The Great Non-Comm. Bounce Back
If you are deep into foodservice sales and marketing, you know what non-comm. means. If you aren’t, this quick look at important segments within the foodservice channel is still worth a couple minutes of your time.
Defining “Value” For Food Retailers To Today’s Consumers
Food price inflation was clearly one of the key topics President Trump promised to fix during his campaign to reclaim the White House. There is one early fix that can have a significant impact in lowering prices involving canned foods.
It’s Our Top 25 Flavor Trends Of 2025
Food price inflation was clearly one of the key topics President Trump promised to fix during his campaign to reclaim the White House. There is one early fix that can have a significant impact in lowering prices involving canned foods.