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Out Of The Woods And Onto The Page

So, a few years ago I wrote and illustrated a children’s book. A couple years later I made another one. Now, I’m part way through a third. I had already worked on a few books professionally, but that was really more about bringing a client’s vision to life. No matter how much of my work went into those books, they were all still ultimately someone else’s story. I was finally compelled to make my own, start to finish. The whole endeavor is the very definition of a passion project because honestly, I’ve wanted to make my own kid’s book since I was a kid. And it turns out when you grow up, you can just do that. For fun.

Feeding Your Audience, Not Your Feed

A good story is your best friend. It has the power to immediately build a bridge between you and your listener by establishing connection points and highlighting shared experiences. An authentic story builds trust in a way that a simple slogan can’t achieve on its own. And the best part of a good story is we all have them; they are universally available and undeniably powerful.

A Shared Story

A good story is your best friend. It has the power to immediately build a bridge between you and your listener by establishing connection points and highlighting shared experiences. An authentic story builds trust in a way that a simple slogan can’t achieve on its own. And the best part of a good story is we all have them; they are universally available and undeniably powerful.

The Good, The Bad, And Who Can Tell The Difference: Studying The Perception Of Graphic Design

Do people outside of the graphic design world actually see good design? When I took my first design class in college, I learned all about the principles of design, color theory, kerning, typography, hierarchy of information, white space, etc., and with my new knowledge and enthusiastic spirit, I set out into the wild to exercise my creative snobbery and point out all of the wrongdoings in the graphic design world.

The Sound of Success

Imagine you’re watching a commercial. The visuals are stunning, a sleek car glides down a winding coastal road, the sun sets in the background, and everything looks perfect. But something’s missing. The scene is oddly silent, making the experience fall flat. Now, add a pulsating beat or a symphony of strings, and suddenly, the visuals spring to life. The car feels faster, the sunset more dramatic, and the resulting commercial becomes memorable. That’s the magic of music in marketing and advertising.


An Ode to the Audience

Ah, the audience. The large swath of diverse people we like to sum up in a sentence or two. Everything I do, I do for you. No, really. You are my beacon. The lighthouse that leads my idea to safe harbor. The reflective plates that keep me steady on the dark road of concepting.

Summer 2024 Foodie Trends: What’s Hot on Instagram

As we step into the warm sunny days of summer 2024, food enthusiasts are turning to social media to discover the latest culinary trends. From refreshing beverages to aesthetically pleasing desserts, Instagram is buzzing with exciting new flavors and innovative creations. Whether you’re a seasoned foodie or just looking to add a fun twist to your summer cooking, here are seven hot trends making waves this season.