So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
Effective marketing in the foodservice sector resembles the careful construction of a robust skyscraper. With over two decades of industry experience, Creative Energy is dedicated to carefully assembling each piece of the marketing puzzle to create a towering presence for our clients in the foodservice landscape.
In today’s digital world, having a fast, secure, and flexible website is essential. Two tools that can help achieve this are Headless WordPress and Next.js. But what exactly are these, and when should you consider using them for your website? This blog post breaks down these concepts in simple terms and explains when they might be the right choice for you.
Creative Energy has appointed Michelle Hartmann as Account Director. The veteran marketer will foster and maintain client relationships to grow the agency’s business
People closest to me know that I am a huge proponent of recycling. It’s not hard to recycle or upcycle, just do it! Working at Creative Energy, which is an agency that primarily focuses on food marketing, naturally, I watch and read food related stories along with my other interests, including recycling. This past weekend, one video to another led me down a path of food waste, and it was shocking. But there is hope.
So, a few years ago I wrote and illustrated a children’s book. A couple years later I made another one. Now, I’m part way through a third. I had already worked on a few books professionally, but that was really more about bringing a client’s vision to life. No matter how much of my work went into those books, they were all still ultimately someone else’s story. I was finally compelled to make my own, start to finish. The whole endeavor is the very definition of a passion project because honestly, I’ve wanted to make my own kid’s book since I was a kid. And it turns out when you grow up, you can just do that. For fun.
Food manufacturers have been preparing for the U.S. Food & Drug Administration’s Food Safety Modernization Act (FSMA) for more than a decade. The new regulations, designed to protect consumers from foodborne illnesses, will have a significant impact on supermarkets wholesalers, distributors, and restaurants.
A good story is your best friend. It has the power to immediately build a bridge between you and your listener by establishing connection points and highlighting shared experiences. An authentic story builds trust in a way that a simple slogan can’t achieve on its own. And the best part of a good story is we all have them; they are universally available and undeniably powerful.
A good story is your best friend. It has the power to immediately build a bridge between you and your listener by establishing connection points and highlighting shared experiences. An authentic story builds trust in a way that a simple slogan can’t achieve on its own. And the best part of a good story is we all have them; they are universally available and undeniably powerful.
Do people outside of the graphic design world actually see good design? When I took my first design class in college, I learned all about the principles of design, color theory, kerning, typography, hierarchy of information, white space, etc., and with my new knowledge and enthusiastic spirit, I set out into the wild to exercise my creative snobbery and point out all of the wrongdoings in the graphic design world.