I was asked recently to make a presentation to a group of public relations professionals on how Creative Energy maintains such strong, long-standing relationships with our clients. For those relationships of 25+ years, I always laugh and say that I was 16 when we started as it sometimes it makes me feel “well-seasoned” in my career.
In today’s fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it’s becoming increasingly challenging to keep up. One trend I’ve noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.
Today they are calling it “Appalachian Strong”. Two words that sums up the historic response by individuals and small groups that organized within hours of a 5,000-year flood in September 2024. Hats off to rugged individuals who headed toward danger with a chain saw aboard their four wheelers or leading a pack of mules to rescue those along riverbanks or hidden communities on mountaintops with stranded babies, moms, and grandmas. These feats of heroism will be part of Appalachian lore for generations ahead. Thanks to all.
In today’s fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it’s becoming increasingly challenging to keep up. One trend I’ve noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.
In 2009, Simon Sinek introduced the Golden Circle in a Ted Talk. This concept simplified and clarified our approach to branding by emphasizing the “Why” behind our actions. We have worked hard to help our clients develop strong brand positioning that not only considers the “How” and “What” but also embraces the “Why.” We do this well and have made many happy clients and happy customers of those clients.
A new word that has cropped up in the past handful of years is “neurodivergence.” Another casual term that has developed for is “neuro-spicy.” Broadly, it just means “brains that are wired differently from the majority of people.” Most often, though, it refers to autism and ADHD, conditions that cause the person to perceive, process, and understand things differently from “neurotypical” people.
A new word that has cropped up in the past handful of years is “neurodivergence.” Another casual term that has developed for is “neuro-spicy.” Broadly, it just means “brains that are wired differently from the majority of people.” Most often, though, it refers to autism and ADHD, conditions that cause the person to perceive, process, and understand things differently from “neurotypical” people.
So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.
Effective marketing in the foodservice sector resembles the careful construction of a robust skyscraper. With over two decades of industry experience, Creative Energy is dedicated to carefully assembling each piece of the marketing puzzle to create a towering presence for our clients in the foodservice landscape.