We’re experiencing high demand for lead generation tactics to revitalize new business pipelines for multiple clients—and for good reasons. As sales teams come out of hibernation from COVID travel restrictions, marketing and sales VPs are hungry for fresh opportunities. Many have invested in CRMs and took the time during the pandemic to train up sales
In the marketing and advertising world, there is a tendency to hyper-focus on numbers. It is our job. It is how we know we are doing something right. However, when you add social media to the mix, you may have to let go of that fixation on numbers just a bit. The amount of followers,
Building compelling brand strategies that engage and create sustainable brand loyalty is not a small, nor an inexpensive, task. It requires a top-down evaluation of a company’s internal belief system and mission for their own workers, partners, and end-users. It requires an honest perspective on what their brand value and brand promise will be to
Agencies should really consider having in-house 3d animation and rendering capabilities, especially when they already have in-house video capabilities. CGI (computer-generated imagery) can augment the video and creative team with new possibilities. How and why, you ask? Here are 5 scenarios: Scenario 1: You want to show what? When that client whom you’ve just finished
The year was 1966. Eons before I was born. The modern marvel of that year was the audio cassette, also known as tape. In the 90s, I thought it was cool to carry around cassettes. Sliding them into my Sony Walkman WM-F68. While others were sporting CD players, I refused and stayed with cassettes. Even
Now KFC is offering faux chicken and Chipotle is promoting their plant-based chorizo. What’s up with plant-based, and what’s driving demand? Let’s turn a leaf and find out. I attended a webinar recently provided by The Food Institute with some leaders in research from NPD, a top food research organization, and RCB Capital Markets. I
Here are some numbers that should convince any restaurant operator to ramp up their technology for online menus, ordering, and payment: 60% of Americans order takeout or deliver at least once per week* *Yelp For Restaurants, 2022 60% of restaurant operators say offering delivery significantly boosted their business*. *Restaurant Business, 2021 54% of Americans will
How the short-form video content trend is here to stay. For years, television content came in nice neat little packages of 20 or 40-minute episodes that were then blocked to provide commercial content windows for 15 or 30-second spots. Then the web age opened the frontier for people to create their own content of any
Cause marketing seems to be an essential component for any brand in 2022. We’ve conducted numerous consumer surveys that indicate that post-pandemic consumers now expect brands to invest their own dollars and corporate energy into something worthwhile. However, there is a big difference between simply cutting a check and building your company around a purpose.
How fast do you skip past ads on social media? You most likely don’t even consider what brand or product it could’ve been; your thumb automatically swipes up as you give a slight eye roll. A 2021 Freeman Global Brand Experience Study shows us that more CMOs are devoting between 21-50% of their budgets to