Stepping Up to the Microphone Check mic. One, two. Can you hear us? The world is full of noise. Good, bad, ugly. Some brands are quiet, reserved, and nervous. Waiting in the dark corners to emerge. Other brands are bold, boisterous, and loud, shouting their business from the rooftops. Then there are those brands that
We’ve officially hit the one-year mark since the world went home and held their breath to find out just how bad the pandemic was going to affect us. As marketers, we were especially concerned with the impact social distancing, economic upheaval, and cultural stress were going to have on our ability to help our clients
Plant-based and immunity-boosting foods are grabbing the headlines for foods consumers want in the COVID world. Let’s have some fun with good ole comfort foods that continue their trek to greatness. There’s something to be said about indulgent foods that make you say “yum” no matter the environment. We took a look at Flavor &
With new things happening in the social media industry every day, it can be hard to keep up with the rights and wrongs of promoting your brand online. In order to get the best results with your advertising in 2021, you must always be in tune with your consumers’ digital behavior, as well as how
Creative Energy, an AdAge Small Agency of the Year, has announced the promotion of Hannah Howard to the position of Associate Creative Director. Hannah has been with the agency for six years and has quickly risen through the organization. A native of Nebraska, Hannah began her career in corporate marketing and design for the University
Local Agency Leverages Their Talent to Help Community and Small Business (Johnson City, Tenn.) – Creative Energy grew its dominance in creative accolades this year during the annual American Advertising Federation’s Awards sponsored by the Northeast Tennessee Chapter. But this year, there was a special twist to the ad agency’s recognitions as several of its
We Found 2021 Hot Spots! Few industries were hurt worse than restaurants by COVID. We’ve heard of the heartbreaking impact on workers, respected restaurant chains, and the suppliers who have been negatively impacted. Let’s look at what recovery looks like and where pockets of opportunity exist this year for any company serving this extraordinary marketplace.
Been waiting for the next best thing since LinkedIn for business networking? Try the Clubhouse app. Think small group podcast where you can chime in. The audio chat-based networking app was so hot upon its launch in April 2020, with just 1,500 users, it was valued at $100 million. Less than a year later, with
“You could never know what it’s likeYour blood like winter freezes just like iceAnd there’s a cold lonely light that shines from youYou’ll wind up like the wreck you hide behind that mask you use.”I’m Still Standing – Elton John (1983) Sir Elton John could have never known just how prophetic his words would become.
How Public Relations is Evolving Brand Value in 2021 Over the past year, the world has changed for everyone. That’s the least surprising statement you could read in any article, but the fact is that the changes that emerged in 2020 have been developing over the past decade. Messaging, perception, and discipline for brand strategy