Every brand wants to live happily ever after. They want to be adored by their target audience, chosen over their competitors and make a huge impact on the world. All at the same time. They want a fairy brand godmother to magically appear and do a little bibbidi bobbidi boo. Yes, every brand wants this
It’s hats off to the leadership at Flavor Experience for a tremendous event, delving into the next great flavor trends for years ahead in foodservice. First slated for Lake Tahoe, their team pivoted to Monterey, CA when rampant wildfires approached Tahoe in a matter of a couple of weeks. Pivoting was the key message from
There is no single magic bullet for instant SEO (search engine optimization) or SERPs (search engine ranking position), and you should steer clear of any agency or company that says they have one. It takes continued research, adjustments, and report checking. Think of your site’s ranking as a flower that must be regularly watered, fed,
Making Sure your Digital Tactics are as Mobile as the Platform Since the advent of the internet as we know it today, companies have been creating websites to showcase their businesses and provide a way to communicate with customers more quickly. In the beginning, this was just a few simple pages that someone might even
Even with lessening fears of the pandemic, supermarket sales are still up 14% compared to 2019*. If you are a food manufacturer, the opportunity to share multiple ways consumers can use your products is imperative, but where do they go to look for recipes? Some new research has the answer. Before we begin, here are
4 Tips for Creating Brand Loyalty Through Your Site Building a following of enthusiastic and loyal followers is the dream of every brand. You want people to believe in what you are invested in providing, and you want them to personally identify with your core values so they become brand advocates. You have a compelling
Yep. I said it. You are not defined by a job description or the title on your business card. You are not defined by the way you fit into an org chart. You are defined by the pride and purpose you put into your job. A job can be why the grass gets cut or
The Smart Start To 2022 Sales Success It’s a bit early for 2022 predictions in product trends for restaurants, but one cornerstone to success is clear. Food manufacturer products that help operators reduce labor and speed service will have a decided advantage. As a leading food-focused ad agency, we’ve leveraged multiple operator surveys across America
Instagram is no longer a photo-sharing app. In a recent statement, President of Instagram Adam Mosseri declared that the app will be focusing more on how to “embrace video more broadlyーfull screen, immersive, entertaining, mobile-first video.” This comes after a record-breaking year for the popular video app, TikTok. Surpassing Facebook downloads in May by over
I recently made a hard career decision—I’m leaving my job. No, that’s not a typo. And since this is my last blog article as a Creative Energy copywriter, I’d better make it a good one. For a little over eight years, I’ve been growing my antlers as a Jackalope. In fact, they were growing before