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September 23, 2021

Once Upon a Brand Workshop

Theo Harris

Once Upon a Brand Workshop

Every brand wants to live happily ever after. They want to be adored by their target audience, chosen over their competitors and make a huge impact on the world. All at the same time. They want a fairy brand godmother to magically appear and do a little bibbidi bobbidi boo. Yes, every brand wants this fairy-tale ending, but the problem is that not every brand is willing to put in the work. At Creative Energy, we build cult brands by putting them through a brand workshop. This workshop provides a strong foundation so that brands can truly have that happy fairy-tale ending.

The Magic Is In the Positioning 

The first step for a brand to succeed is to determine who they are and why people should care about them—a.k.a. their brand positioning. At Creative Energy, we help brands determine their positioning in the mind of their customers and how they can differentiate themselves. This helps a brand stand out in a sea of branding sameness.

Let Promise Be Your Compass

Another key part of your brand is your promise. A promise is the experience your customers can expect every single time they interact with your company. Your promise should be clear, consistent, and unique. At Creative Energy, we help you find that promise so you can be loved by everyone that comes in contact with your brand.

“The Way to Get Started is to Quit Talking and Begin Doing.” -Walt Disney

A brand workshop is a big undertaking. It takes a lot of time to evaluate where your brand is now, where you want to be, and ultimately how you can create that fairy-tale experience for your customers. If you are ready to make a change and look at how your brand can become stronger and smarter, reach out to us. Our team has helped turn many clients into cult brands and can help you too.