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January 18, 2024

Under the Influence(r)

Taylor Waisanka

Influencer marketing blog article header image.

Have you ever wondered how in the world some of these brands are showing up absolutely everywhere? You might think they have the inside secrets that not all marketers know or haven’t caught up to yet, but really, they’ve just tapped into what people really want—less advertising and more human interaction. 

These humans that have become living, breathing advertisements are known as ‘Influencers.’ If you’re unsure of what an Influencer is, it’s someone who uses their social media platforms to share their livelihoods, fashion, humor, recipes etc. with the media, and in turn, they’ve gained a large following on these platforms as sources of entertainment or lifestyle inspiration. We’re going to take a look at how Influencer Marketing could (and should) completely transform the way you cultivate and implement your marketing strategy for 2024. Let’s jump into it. 

Influencer Marketing strategies can benefit a brand by leveraging the influence and credibility of individuals with a significant online following on social media platforms such as Instagram, TikTok, and YouTube, to name a few. Here’s how this approach helps to reach your audience uniquely and effectively: 

  1. Audience Trust: Influencers have established trust with their followers, making their recommendations more authentic and credible.
  2. Reach and Visibility: Partnering with influencers expands a brand’s reach to a broader audience, especially within niche markets.
  3. Engagement: Influencers can create engaging content that resonates with their audience, fostering a higher level of engagement compared to traditional advertising.
  4. Authenticity: Authentic storytelling by influencers can humanize a brand, making it more relatable to consumers. 
  5. Content Diversity: Collaborating with influencers brings diversity to content creation, providing different perspectives and creative approaches to showcase the brand. 
  6. Social Proof: Positive endorsements from influencers serve as social proof, influencing potential customers to try or trust the brand. 
  7. Targeted Marketing: Influencers often cater to specific demographics, allowing brands to target their ideal audience more effectively.

The idea of reaching out to influencers can be intimidating and seemingly high-risk, but many brands have been willing to take that risk overspending client dollars on Print and OOH ads that might not be as effective. 

If you’re interested in learning more about Influencer Marketing or want to implement this strategy in your brand’s 2024 Marketing Plan, give us a shout! We’d love to help you take this next exciting step.

Peep who we’ve worked with this year 👀