In a quandary over marketing strategies in today’s consumer environment? Let’s dispense with the rest of the bad news. Experts say the situation will continue through at least the November 2024 election. Now, some explanation and insights on navigating the morass. Situational Analysis According to Maeve Webster of Menu Matters, we’ve been in a Permacrisis
Imagine this: You’re enjoying a peaceful evening, sipping your favorite tasty beverage, when suddenly, your phone explodes with notifications. Your brand is trending on Twitter (or X if you’re big on pedantic), and it’s not for the reasons you hoped for. Chaos has descended upon your once-quiet world. Welcome to the wild world of crisis
Remember the good ol’ days when fresh social media platforms seemed to pop up every other minute, keeping our marketer brains forever whirling? For the past five years, it’s been kind of a snooze fest, with only TikTok breaking the monotony. But out of the blue, here comes Threads, dropping in like a surprise guest
In the fast-paced world of social apps, change is the only constant. Companies are frequently rebranding their platforms, introducing new features, and making updates to enhance user experience. These changes often come with new names and additions (looking at you guys, Zuckerberg and Musk) that can sometimes leave users and businesses feeling uncertain and even
Everyone loves a well-refined logo and a cohesive color scheme, but when it comes to the full scope of a brand’s visual identity, these assets alone are only the tip of the iceberg. While a logo or a wordmark serves as a strong foundation and can express a brand’s persona and mission, a well-rounded visual
In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience. Social media platforms offer huge potential for brands to promote their products, services and ideas. However, with the ever-increasing competition for attention, the question arises: does organic content still have a role in your strategy? Or
We’ve been building cult brands for decades. It’s what sets us apart from most in the marketing business. Attaining the status of a cult brand takes decades to nurture brand loyalists who steadfastly stick with a brand no matter what. Why You Might Need a Cult Brand Tune-Up The aftermath of the pandemic is still
If all or part of your job is about staying ahead of shopper marketing trends, we’re about to share some important digital trends that are crucial for both e-commerce and today’s omniverse. While e-commerce growth has cooled a bit since the pandemic, consumer habits toward exploring a brand before they shop have grown even stronger.
Many account people have been there. The assignment comes in. The ask: seven banner ads with a CTA that links to the client’s website. Seven sentences with the same design. Couldn’t be too hard. Right… Right? And in comes the creative team. “Quirky” is usually the nicest way of describing this motley crew of art
As a marketer, one of my favorite activities is brand development, more specifically, creating a brand identity… and diving deeper still, brand psychology. Building a strong brand can be a lengthy process, but as a rule of thumb, it can be summarized in the following five steps: While all the above steps are fundamental in