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Small Agency of the Year

Some of our leadership team joined Teresa and I on a quick trip to New Orleans. We were there to pick up our Small Agency of The Year Award from Ad Age. It’s a tremendous honor, but what does it mean to you, and us? There’s a certain bar, or standard, that agencies who are worthy of a client’s investment

Creative Energy Wins Ad Age Award

With over 13,000 advertising agencies currently doing business across the United States, it’s not surprising to think that it can be difficult for one to stand out.  Creative Energy has been working hand-in-hand with global brands for decades to help them exceed their marketing and sales goals. Having won international recognition from authorities like Grafis,

5 Steps in Outsourcing Your Restaurant Chain’s Marketing

For large restaurant chains, the need for a robust and effective marketing team is obvious. For smaller emerging chains, there is another option. We’ve proven that outsourcing marketing and advertising services to a trusted and experience agency can be the right choice. Let’s use one of the darlings of the chain business, Pal’s Sudden Service.

Genuine Messaging that Resonates beyond PRIDE Month

From a simple logo update incorporating elements of Gilbert Baker’s rainbow flag design to a well-researched, fully integrated campaign that seeks to engage LGBTQ narratives and perspectives, brands are increasingly utilizing their platforms to show their support for a historically underserved community. More often than not, this support is highly publicized annually during the month

Effective CVB Tourism Marketing. Here Are Some Dollar Metrics On An “Outdoor” Positioning.

Here Are Some Dollar Metrics On An “Outdoor” Positioning Marketing for Convention and Visitors Bureaus (CVB) can offer some of the best ROI for any community. Effective CVB marketing has been a segment focus of Creative Energy for a decade. Building A CVB’s reputation as an outdoor destination for our Johnson City, TN-based CVB offers

Insights on Getting the Most out of your Pre-Roll Video

What makes a pre-roll that users usually skip after five seconds go through completion? That is the secret sauce that any marketer would cherish. Let me admit that it’s a passion of mine as well. We’ve been experimenting and think we have found the answer. The case was for a frozen pasta client whose quality ingredients far exceed

Creative Energy Earns First Marketing and Innovation Regional Business Excellence Award

For its leadership in marketing and innovation that has grown regional and national brands, Creative Energy earned the first Regional Business Excellence Award today. Sponsored by the Johnson City, Washington County and Jonesborough, Tenn. Chamber of Commerce, the new award is designed to reward companies demonstrating exceptional leadership. “I’m proud of the people who deliver

Creative Energy Brings Home Multiple Wins From 2019 Addy Awards

The 2019 American Advertising Federation (AAF) of Northeast Tennessee’s annual awards—known in the industry as the “Addys,” marked another successful year for the team at Creative Energy and its clients. The agency led all those competing within Northeast Tennessee with 11 total awards, including Best Of Show and a Judge’s Choice award. “We’re honored each