I’m going to let you in on a secret; there are two key components to keeping an advertising agency alive—fresh, impeccably-crafted, compelling creative, and great clients who recognize the value of that level of creative. How do you secure both of these coveted traits for your agency? Awards. Winning awards puts a spotlight on your
More cherished than gold, brand trust is a gold mine when it comes to long-term profitability for a company. In a recent brand workshop for a new client, we heard a leader within the company say, “I want our brand to be trusted” as a key deliverable. Brand trust is something you earn through a
While e-mail marketing may not be as sexy as producing a million-dollar TV spot, it is the workhorse on customer engagement. In fact, Creative Energy is producing content and distributing hundreds of e-mail marketing campaigns to B2B and B2C targets each year. Why? Because penny for penny, smart e-mail marketing is the most effective tactic
November 29, 2019 Who’s Eatin’ Your FoodBefore You Do? Tony Treadway Barriers to Restaurant Delivery? Third-party deliveries are some of the most important of the day for restaurant operators. According to Technomic, operators are experiencing a 20% increase in delivery sales this year. Yet one of the big barriers for continued growth is the integrity
n a marketplace like the U.S. that is completely oversaturated with advertising and media options for consumers, many have chosen to escape into the wilderness for a break from the noise. Modern society is constantly connected with a regular stream of movies, shows, and…
Graphis, a leading global authority on advertising design, released its selections for the 2020 Advertising Annual of the top creative work from advertising agencies worldwide. For Creative Energy, the latest new release of the publication saw the advertising firm triple its number of award-winning entries over the previous year. Graphis Magazine has been an
The International Rafting Federation did something unexpected back in June 2019. In announcing its Top 10 Rivers, it picked my hometown’s Nolichucky. Only three of the ten rivers named were in the U.S. So why aren’t bigger crowds of rafting enthusiasts flocking to Erwin, TN? Because we’re just getting started on raising awareness of this
That chance moment when you are asked “what makes your company (or yourself) different?” is what we all either dream or have nightmares about. Whether it’s 30 seconds or a 5-minute exchange, we can all use some advice on how to nail the opportunity. We recently had a 5-minute opportunity at Ad Age’s Small Agency
Owning a market with a cult-like following begins by defining your company’s position uniquely. If you are proactive in that definition, it can be powerful in telling buyers why you are unique and meaningful to them. You begin by determining your brand promise. Your promise is something that consumers must believe in, share, respect and
In our first blog post on cult brands we shared that just a five percent increase in brand loyalty can double a brand’s profitability. It’s because brand loyalists will buy the brand for a lifetime without the need for continued heavy advertising. There are characteristics of cult brands that need cultivating. First, cult brand leaders