There’s no shortage of advice during the current COVID-19 crisis. No matter your opinion on the declared pandemic, the threat to your business is real. We’ve been helping clients address crises for nearly 30 years as both a public relations firm and marketer. Here is a quick checklist for making sure your company and brand
Local marketing and advertising professionals have created a new campaign to help promote “practical” choices people can make that have a big positive impact on the environment. The new campaign, called “Make Mama Proud,” is focused on providing information and education on the impact consumer behavior has on our global environment, and how “simple” changes
Too many times the sales team is left clueless as to key messaging by a company’s marketing and social media organizations. It’s truly one of the biggest mistakes a company can make. As a marketing partner of multiple companies, one of the first questions we ask when building a new relationship is, “How aligned are
Creative Energy, a full-service marketing and advertising agency based in Johnson City, TN, earned top honors at this year’s American Advertising Federation (AAF) of Northeast Tennessee’s annual Addy Awards competition. The agency earned “Best of Show” honors for a campaign for national brand Green Mountain Gringo® Salsa and Judge’s Choice Award for national brand Philly
Every business starts as a small one that is driven by an entrepreneur. Much is being said in our region of Northeast Tennessee and Southwest Virginia on the topic of recruiting and nurturing young entrepreneurs. There are many great stories here of those with a vision and courage to build a thriving company. Here is
The days of overtly shoving a brand message down the throats of consumers died about a half-century ago. Alas. Some marketers are just now finding branded content as a technique. It began when cable TV started fragmenting audiences away from the days of rabbit ear antennas and the three networks. Then, for three decades advertisers
Many organizations have unique goals they strive for as a team. The goals should be unique but the path towards success is usually similar – everyone working towards that one overarching goal through productivity, efficiency and team work.
Generations are comprised of people born in a specific range of time who have experienced similar character-defining social and historical milestones. This shared experience creates similar personal values and views which help unify generations into an identifiable group. Additional defining influences include the economic landscape, technological developments, and parenting. All of this comes together to
Most of us, whether you’re willing to admit it or not, spend arguably too much time scrolling. And most of that scrolling is on social media platforms. Facebook, Instagram, Twitter, YouTube, even LinkedIn or Venmo have a way of grabbing our attention and pulling us in to consume more and more. Somewhere along the line,
The Impact of a Tourism Attraction Twisting the Throttle on Tourism The Southern Dozen is a curated collection of nationally recognized rides targeted towards motorists and, more specifically, motorcycle enthusiasts. It has positioned Johnson City, Tennessee as a welcoming, motorcyclist-friendly destination and has led to the city hosting more than 13,000 motorcycle rallies, with a