A good story is your best friend. It has the power to immediately build a bridge between you and your listener by establishing connection points and highlighting shared experiences. An authentic story builds trust in a way that a simple slogan can’t achieve on its own. And the best part of a good story is we all have them; they are universally available and undeniably powerful.
Do people outside of the graphic design world actually see good design? When I took my first design class in college, I learned all about the principles of design, color theory, kerning, typography, hierarchy of information, white space, etc., and with my new knowledge and enthusiastic spirit, I set out into the wild to exercise my creative snobbery and point out all of the wrongdoings in the graphic design world.
Imagine you’re watching a commercial. The visuals are stunning, a sleek car glides down a winding coastal road, the sun sets in the background, and everything looks perfect. But something’s missing. The scene is oddly silent, making the experience fall flat. Now, add a pulsating beat or a symphony of strings, and suddenly, the visuals spring to life. The car feels faster, the sunset more dramatic, and the resulting commercial becomes memorable. That’s the magic of music in marketing and advertising.
There are some things you need to know, to give them the best care possible. After all, a happy developer is a productive developer!
A graphic designer reflects on Broadway marketing and the importance of a bold visual presence and passion for selling your story in a crowded market.
Ah, the audience. The large swath of diverse people we like to sum up in a sentence or two. Everything I do, I do for you. No, really. You are my beacon. The lighthouse that leads my idea to safe harbor. The reflective plates that keep me steady on the dark road of concepting.
As we step into the warm sunny days of summer 2024, food enthusiasts are turning to social media to discover the latest culinary trends. From refreshing beverages to aesthetically pleasing desserts, Instagram is buzzing with exciting new flavors and innovative creations. Whether you’re a seasoned foodie or just looking to add a fun twist to your summer cooking, here are seven hot trends making waves this season.
The biggest threat to brands in the food business is private label. For decades, during recessionary periods, private label product sales would rise, then quickly slide away when the economy improves. Not this time.
As a 20-something working in social media, I think about Vine too often. How could I not? For an app that had a life span of four years, it set the precedent for what social media is today. It was an industry disruptor—the beginning of short-form video and what we know as the social media
With all that is currently disrupting our current interactions in the industry, many marketing and advertising professionals are taking a break from the news cycle by catching up on some industry podcasts to stay connected. There are tons of great podcasts from marketing and advertising experts to choose from. We’ve been catching up on a