You’ve Got a New Logo, Now What?

In today’s fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it’s becoming increasingly challenging to keep up. One trend I’ve noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.

Dusty File To Rapid Response Force

Today they are calling it “Appalachian Strong”. Two words that sums up the historic response by individuals and small groups that organized within hours of a 5,000-year flood in September 2024. Hats off to rugged individuals who headed toward danger with a chain saw aboard their four wheelers or leading a pack of mules to rescue those along riverbanks or hidden communities on mountaintops with stranded babies, moms, and grandmas. These feats of heroism will be part of Appalachian lore for generations ahead. Thanks to all.

Can You Podcast Without a Microphone?

In today’s fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it’s becoming increasingly challenging to keep up. One trend I’ve noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.

Beyond the Golden Circle

In 2009, Simon Sinek introduced the Golden Circle in a Ted Talk. This concept simplified and clarified our approach to branding by emphasizing the “Why” behind our actions. We have worked hard to help our clients develop strong brand positioning that not only considers the “How” and “What” but also embraces the “Why.” We do this well and have made many happy clients and happy customers of those clients.

Why Big Brands are Choosing Smaller Agencies

A new word that has cropped up in the past handful of years is “neurodivergence.”  Another casual term that has developed for is “neuro-spicy.”  Broadly, it just means “brains that are wired differently from the majority of people.”  Most often, though, it refers to autism and ADHD, conditions that cause the person to perceive, process, and understand things differently from “neurotypical” people.

Autism and Mental Illness In Depth

A new word that has cropped up in the past handful of years is “neurodivergence.”  Another casual term that has developed for is “neuro-spicy.”  Broadly, it just means “brains that are wired differently from the majority of people.”  Most often, though, it refers to autism and ADHD, conditions that cause the person to perceive, process, and understand things differently from “neurotypical” people.

Our Early Top 10 Food Trends Forecast For 2025

So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a  catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.

Brand Building

So you’re thinking about building a brand? Let’s talk about what makes a brand reputable. You want your brand to pop off, which means you’ve got to think bigger than just a cool logo or a  catchy slogan; it’s all about identity, your mission, and your promise to people. Here’s how to build a brand that doesn’t just exist, but thrives.

When to Use Headless WordPress and Next.js for Your Website

In today’s digital world, having a fast, secure, and flexible website is essential. Two tools that can help achieve this are Headless WordPress and Next.js. But what exactly are these, and when should you consider using them for your website? This blog post breaks down these concepts in simple terms and explains when they might be the right choice for you.