The biggest threat to brands in the food business is private label. For decades, during recessionary periods, private label product sales would rise, then quickly slide away when the economy improves. Not this time.
As a 20-something working in social media, I think about Vine too often. How could I not? For an app that had a life span of four years, it set the precedent for what social media is today. It was an industry disruptor—the beginning of short-form video and what we know as the social media
With all that is currently disrupting our current interactions in the industry, many marketing and advertising professionals are taking a break from the news cycle by catching up on some industry podcasts to stay connected. There are tons of great podcasts from marketing and advertising experts to choose from. We’ve been catching up on a
Podcasting is everywhere. And the genres are endless. True crime, news, comedy, educational, stories, sports, health. It’s how people get their news, learn curated facts they may not have sought out on their own, listen to stories from strangers, dive into their obsession with true crime, and have their favorite comedians tell jokes whenever they
When I initially targeted this topic to share with our audience, its fundamental conceit was to focus on how podcasting as a medium, and an industry, had reached new heights in its steady climb to prominence. At that time had someone asked me what I thought about COVID19, I would have returned with a quip
Local marketing and advertising professionals have created a new campaign to help promote “practical” choices people can make that have a big positive impact on the environment. The new campaign, called “Make Mama Proud,” is focused on providing information and education on the impact consumer behavior has on our global environment, and how “simple” changes
Too many times the sales team is left clueless as to key messaging by a company’s marketing and social media organizations. It’s truly one of the biggest mistakes a company can make. As a marketing partner of multiple companies, one of the first questions we ask when building a new relationship is, “How aligned are
Creative Energy, a full-service marketing and advertising agency based in Johnson City, TN, earned top honors at this year’s American Advertising Federation (AAF) of Northeast Tennessee’s annual Addy Awards competition. The agency earned “Best of Show” honors for a campaign for national brand Green Mountain Gringo® Salsa and Judge’s Choice Award for national brand Philly
Every business starts as a small one that is driven by an entrepreneur. Much is being said in our region of Northeast Tennessee and Southwest Virginia on the topic of recruiting and nurturing young entrepreneurs. There are many great stories here of those with a vision and courage to build a thriving company. Here is
The days of overtly shoving a brand message down the throats of consumers died about a half-century ago. Alas. Some marketers are just now finding branded content as a technique. It began when cable TV started fragmenting audiences away from the days of rabbit ear antennas and the three networks. Then, for three decades advertisers