Every company wants to make the best impression with their prospective clients and customers. Whether you work in a service or product sector, you still need to be sure you are effectively communicating what your company provides. Unfortunately, many sales and marketing teams have been using some terms that are having no impact, or even
Crisis This is the area of public relations that most companies think of when they consider their communication plan. It is like life insurance: We know that it is necessary for good future planning, but no one wants to think about it. The volatility of crisis communication is a product of a deficit in planning.
Influencer marketing is one way to bypass the fact that about one-third of us are now blocking online ads. Third-party endorsements by trusted bloggers are more powerful and believable than native ads or content. In fact, about 90 percent of consumer packaged goods (CPG) companies are leveraging an influencer marketing element in their strategies. Here
Today, East Tennessee State University (ETSU) officially presented the new Tony Treadway Press Box at the William B. Greene Jr. Stadium. This new facility will provide journalists, media, and special guests an incredible facility from which to watch and report on Buccaneer football. The new press box is named for Tony Treadway, a longtime ETSU
The challenge to create engagement for middle-schoolers at a career fair could have a major payoff for human resource managers in their efforts to reduce employee turnover. We love it when a client asks us for innovation, so when General Shale, the nation’s top residential brick, block, and stone manufacturer, asked us for ideas to