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March 17, 2018

CE Wins Record Addy’s

Creative Energy, celebrating its 25th year as the region’s largest locally-owned advertising, marketing and public relations firm, recently brought home a record number of awards from the American Advertising Federation’s Northeast Tennessee Awards ceremony.

The awards included six silver awards, 11 gold awards, Best of Show Overall, as well as Best of Show in three categories. Creative Energy also swept the Judge’s Choice awards. Judges for the event were advertising professionals from Roanoke, Va., Waterloo, Iowa, and Chicago.

Creative Energy’s Vice President Teresa Treadway, currently serving as the Governor of the five-state District 7 of the American Advertising Federation, was also honored with the Silver Medal Award this year. Silver Medal recipients are selected by a panel of judges who base the award on several criteria, including the person’s contribution to his or her company, the person’s creative ability, and his or her contributions to the advancement of advertising and to the general community.

Creative Energy’s winning entries are as follows:

Best of Show, Overall—Pal’s Sudden Service The Game Campaign

Best of Show, Campaign—Pal’s Sudden Service The Game Campaign

Best of Show, Television Advertising—Texas Pete® Drama for Your Mouth Campaign

Best of Show, Digital—Pal’s Sudden Service The Game

Judges’ Choice—Doc Livesay Fishing Logo

Judges’ Choice—IGA “Now That’s Fresh” Radio

Judges’ Choice—IGA “Now That’s Fresh” Campaign

Gold ADDY, Cross Platform Consumer Campaign—Pal’s Sudden Service The Game

Gold ADDY, Out-of-Home, Poster—Texas Pete® Bloody Mary

Gold ADDY, Online/Interactive, Games—Pal’s Sudden Service The Game

Gold ADDY, Logo Design—Doc Livesay Fishing

Gold ADDY, Television National Campaign—Texas Pete® Drama for Your Mouth

Gold ADDY, Cross Platform, Consumer Campaign, National—Texas Pete® Drama for Your Mouth

Gold ADDY, Outdoor Board—Pal’s Sudden Service Building

Gold ADDY, Magazine Advertising, Series—Texas Pete® Your Secret Weapon

Gold ADDY, Illustration, Series—Pal’s Sudden Service The Game

Gold ADDY, Still Photography Campaign—Red Gold

Gold ADDY, Magazine Advertising, Full Page—Texas Pete® New Sauce in Town

Silver ADDY, Radio Advertising, National Campaign—IGA Now That’s Fresh

Silver ADDY, Logo Design—HippoHydrate

Silver ADDY, Television Advertising :30 Single Spot—Pal’s Orange Delight

Silver ADDY, Card, Invitation, Announcement—Texas Pete® /Ajinomoto Windsor

Silver ADDY, Logo Design—Garner Foods

Silver ADDY, Magazine Advertising, Full Page—Jackson Warewashing Systems

Conducted annually by the American Advertising Federation (AAF), the Northeast Tennessee Ad Club Awards event is the first of a three-tier, national competition. Winners of Gold ADDYs locally are forwarded to the district competition, and winners there compete nationally for recognition.

This year’s theme was Pure ImADgination – a tribute to the late actor Gene Wilder and the creative genius of all things Willy Wonka. The event was held at The Venue in downtown Johnson City on Saturday, Feb. 25th.

Creative Energy is a full-service advertising, marketing, digital, social media and public relations firm with offices located in Johnson City, Tenn., and Asheville, N.C.