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Bluegrass and Biscuits Campaign by Creative Energy: Southern Charm in Marketing

Pal’s Sudden Service

Bluegrass and Biscuits 

We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal’s. To promote this regional classic, we turned to the region’s original music style: bluegrass. We put a new twist on a classic folk song called “Boil Them Cabbage Down” with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap your hands, stomp your feet, and sing along to this catchy tune dedicated to Pal’s Tender Pork Loin Biscuits.

Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit Flyer and T-shirt Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit Billboard Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit and Yard Sign Creative Energy - Pal's Sudden Service - Tender Pork Loin Biscuit Banner

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