La Brea Bakery
From Starter to Finish
Your warm avocado toast, your savory breakfast sandwich, or that moment you package a delicious homemade sub in anticipation for your lunch break…The fact is, every day begins with better bread. La Brea Bakery asked us to create a campaign based on this very concept, reminding people of the brand’s unique roots and how they’ve maintained their time-honored, old world bread making techniques from starter to finish, elevating meals and memories for over 30 years. We produced 3 TV spots, promptly titling one of them, “From Starter to Finish” as an ode to the brand, their history, and their dedication to bringing the highest quality of artisan breads to every table.