Creative Energy Work: Award-Winning Marketing Campaigns and Case Studies
Work
Yella’s Brand Work
Recently, we’ve been involved with an exciting and fun restaurant from New Jersey called Yella’s. Known for their quality ingredients, expansive menu options, and retro style, we’ve partnered with Yella’s to help grow awareness and sell some sub sandwiches (and hot sandwiches, burgers, chicken burgers, milkshakes, wings…). This includes a revamped social presence, in-store messaging, exciting trade show booths, and a commercial. With the tag “Food worth screaming about” as our guide, we’ve helped them grow to greater heights.
Oolie Launch
The great minds at Handsome Brook Farms tasked us with hatching an entirely new kind of category and brand: Oolie egg-based yogurts and dips. We launched social, web, print and PR with a tight strategy and content production executed to perfection. The result? A fully realized position and brand personality that only Oolie can own.
Dunk Cup C-Store Campaign
Red Gold approached us to promote their Dunk Cups to C-Stores across America. These products are convenient for operators, limiting messes and reducing time and labor spent portioning. In fact, they’re just as convenient as the convenience stores they serve. So we made a print ad depicting the Dunk Cup as a C-store. Because when operators use Red Gold Dunk Cups, convenience is in store.
Lorenzo Food Group Logo
Lorenzo Food Group, a premier food service partner and family-owned company, sought a new logo to better capture their commitment to excellence and reflect their strong brand identity. We designed a bold, impactful mark that spotlights their family name with a custom-crafted monogram. The integration of a leaf symbolizes their dedication to fresh, high-quality ingredients, while the color palette emphasizes a sense of vitality and energy, to reinforce their focus on freshness and premium standards.
SWAP Chicago Launch
SWAP, a French-based meat alternative company, came to Creative Energy to launch their brand of chicken filets in Chicago to both consumers and restaurants. How do you prove to them that SWAP is finally the meat alternative that doesn’t taste like one? Well, you let the people of Chicago try it for themselves by sending a Swap-themed Food Truck through the city.
La Brea Bakery Brand Platform
La Brea Bakery was on a mission to create a brand as authentic and tasteful as their artisan bread, initially crafted in 1939 by Nancy Silverton. Our creative team partnered with La Brea Bakery to build a comprehensive brand platform that celebrates the artistry of breadmaking. With the tagline “Better Bread. From Starter to Finish,” we captured the essence of their craft—balancing heritage with innovation. We developed modern yet timeless photography to showcase their products at every stage and created cohesive digital, social, print, and out-of-home assets that resonate across all platforms. The result is a brand experience that honors one of the oldest traditions by bringing it to life for the modern-day bread lover.
Case Studies
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.