Creative Energy Work: Award-Winning Marketing Campaigns and Case Studies
Work
SWAP Chicago Launch
SWAP, a French-based meat alternative company, came to Creative Energy to launch their brand of chicken filets in Chicago to both consumers and restaurants. How do you prove to them that SWAP is finally the meat alternative that doesn’t taste like one? Well, you let the people of Chicago try it for themselves by sending a Swap-themed Food Truck through the city.
La Brea Bakery Brand Platform
La Brea Bakery was on a mission to create a brand as authentic and tasteful as their artisan bread, initially crafted in 1939 by Nancy Silverton. Our creative team partnered with La Brea Bakery to build a comprehensive brand platform that celebrates the artistry of breadmaking. With the tagline “Better Bread. From Starter to Finish,” we captured the essence of their craft—balancing heritage with innovation. We developed modern yet timeless photography to showcase their products at every stage and created cohesive digital, social, print, and out-of-home assets that resonate across all platforms. The result is a brand experience that honors one of the oldest traditions by bringing it to life for the modern-day bread lover.
BBQ Sauce Campaign
As the “clean food” market becomes more saturated, Red Gold knew it needed to stay top of mind for foodservice operators and restaurant owners. They asked us to create a campaign that would educate prospective buyers and flex on their flavorful, high-quality, real ingredients of their Red Gold BBQ Sauce. We created visually appetizing print and digital ads, as well as a sizzle video for food service operators and owners looking for higher quality, clean ingredients, and convenience. Through bold type, saucy visuals, and honest messaging, we created the perfect recipe to bring Red Gold BBQ Sauce back to the table.
Abingdon Convention & Visitors Bureau
Abingdon Tourism
Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!
Winner, Winner Chicken Dinner
When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.
Coca-Cola Community
We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.
Case Studies
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.