We all know at least one person with such a distinctive voice, you can hear them above the noise of all others. We often say, “I could pick out that voice in any crowd!” Well, your brand’s voice should be no different. Why Your Voice Matters First of all, what exactly is a brand voice?
I’ve now been at Creative Energy for six months. In those ~ 180 days, I’ve just about wrapped my head around how the Creative Energy sausage is made. I do believe I’ve even improved the recipe here and there. (It is delicious, by the way) During that time, I received a master’s class in food
The Flavor Experience is a premier gathering of food trend experts and chain restaurant menu developers who are hungry for insights into emerging flavor trends. This year’s two-day gathering recently wrapped up in San Diego. Here’s a look at trends that caught my eye that could show up on menus in 2023: Korean Corn Dogs
How traditional demographics aren’t panning out for brand targeting Creative Energy has spent 30 years building an agency on the idea that people want to support companies that bring them joy and comfort. Brand loyalty is the product of human connections. The more our clients invest in being open, genuine, and kind in their brand
In our 30 years of marketing food and beverage brands, we’ve witnessed some important differences in our client journeys. Our lessons learned to shed some important insights for any company or potential employee of a food brand. Both corporate monoliths and family-owned food companies have some advantages. Today, let’s explore three big advantages of the
It’s no secret that Creative Energy is a digital forward agency with its fingers on the pulse of everything digital. As AI is now beginning to progress exponentially, how can you leverage these tools for your brand? And how can agencies leverage them during the process of bringing a brand to cult status? Here are
One of the lessons learned in leading Creative Energy for 30 years is that clients who maintain or increase their advertising and marketing during a recession grow their market share and long-term sales. As fears of a recession grow, here are a few insights that you should remember. Your Brand’s Share of Voice (SOV) Is
Five Places to Invest Your Brand Advertising that Loyalists Value It’s the time of year when many companies are reviewing their marketing and advertising for the past 12 months and working to put together their next strategic plan for their brands. It’s an intimidating time to be developing new brand tactics, and things that used
Creative Energy is a pioneer in crafting one-of-a-kind solutions for promoting tourism and economic development for our clients. The most recent example is the transition of a 17-year-old TV show into a nationally broadcast radio show. Take a couple of minutes to read about this amazing story. Song of the Mountains® is one of the
You’ve probably noticed since 2021, all major social media platforms have added many new features, looks, and even a new name in Facebook’s case. Social media is tirelessly evolving and growing to bring the most simple and pleasant user experience. It is the most influential component that kick-starts the buyer’s journey. Social media and the
As one of the top food-focused agencies in the country, we take flavor trends seriously. So this year we traveled coast-to-coast to see, study and sample flavors from the top culinary minds. We’re ready to share our findings in our Flavor Forecast for 2026.
Take a look for yourself.