If you’re reading this, fear not. This is a safe space. As someone who has lived through social media’s many firsts (miss you Vine) and is still learning and adjusting to breakthrough platforms like TikTok, you are not behind. Social media is simply an art of adapting. So, if you’re still unsure how vertical videos
Well, here you are reading a blog article about blog articles. Welcome to brand inception! As an agency that focuses on building cult brands, we’ve been a strong advocate for the power of brand content strategies for decades. But is it even worth doing in 2023? Are blog articles still relevant? What are the best
One of the toughest jobs today would have to be a restaurant operator. Recovery after the chaos of the pandemic has lingering effects as daunting as the days of March 2021. Price inflation on key ingredients, labor shortages, and a faulty supply chain has many restaurant veterans seeking new solutions. First to go, the number
My wife and I opened a general store this summer. You can think of it as an independent department store, a little bit of everything for anyone. One of the big draws is our candy. We did a bunch of surveys, and we’re figuring out what were the most nostalgic candies in America. What do
Jumping into the industry during finals week of my senior year was one of the most challenging, but rewarding things I’ve ever done. I ended up pitching my first professional logo concepts to a client and presenting my thesis to my professors in the same week. The leadership team at Creative Energy took a leap
In a recent interview I granted to a trade publication editor, I mentioned Connected TV (CTV) as the new media resource that advertisers are rushing toward. The response from the editor was, “What’s CTV?” CTV is a subset of something termed Over the Top (OTT) that refers to the delivery of video content online and
In our case study on How Cult Brands Hinge on Buyers’ Beliefs, we established modern shoppers are willing to become brand loyalists and all the value you can capitalize on by inspiring brand culture for your business. What are the things that are of most value to your customers when they are evaluating your brand?
I regret to inform friends and clients of Creative Energy of the passing of one of our most cherished and long-term employees – Skittles, The Wonderdog. For more than 16 years Skittles brought joy to generations of Creative Energy employees, and she can never be replaced. She was more than an ordinary office dog. Her
For those who say the government shouldn’t intrude on your personal behavior, get ready for a new talking point. The Food and Drug Administration (FDA) will publish new guidelines for restaurants and their use of sodium in their menus. We’ll call it salt. Nope. They aren’t taking away your salt completely. But effective in October
What happened to heads in the clouds? Or heads in books? Or heads nodding at other heads walking down the street? I’ll tell you what happened. COVID happened. People snatched up canned food and toilet paper and stayed at home. They burrowed in their basements, barricaded their offices, and became Zoom-feeding zombies. Yes, COVID changed