Ahhhh vacation… just saying the word automatically brings a smile to your face knowing that rest, relaxation, anticipated adventure, or maybe all three are in sight. How do you go about planning your next vacation? Listening to excited conversations with friends or family members? Reviews from websites or apps, like TripAdvisor? Social platforms, travel influencers,
2023 is a year of shifts in social. There has been more movement and rapid change in the social media space (Musk vs Twitter, TikTok vs USA Govt, etc.) in the last 12 months than in the last 5 years. As tides change, opportunities shift. What was once the most valuable part of social for
Creative Energy helped organize a gathering of chain restaurant operators in Orlando recently on behalf of our client, Johnsonville®. The event was part of the Nation’s Restaurant News CREATE series of events with Senior Food Editor Bret Thorn. The opportunity to hear the latest challenges facing restaurant chain operators was an eye-opener, with some possible
Two recent articles, one in the Wall Street Journal and another in QSR magazine point to how a fast food chain established in 1956 got it right for today’s takeout revolution. The Wall Street Journal article chronicles a significant shift in consumer habits that peaked during COVID but remains the new business driver. Citing research
After over a year of working at Creative Energy as a designer, I had my first in-person client meeting a few weeks ago. It was one of only a handful of face-to-face interactions I’ve had with the people I design for, and it gave me a fresh look at my purpose as a designer and
Imagine you’re a creative in advertising. You sit down at your desk, pull out your drawing pad or ideation notebook and begin your “flow” to create the perfect script with your team. You laugh, you cry, you struggle and finally experience that rush of excitement when you all come up with that one great idea.
Brand loyalty is like any other really powerful desire, everyone wants it but very few have actually done the work to figure out how to get it. However, there are certain things that can make it harder for customers to fall head over heels in love with your brand. In this article, we will discuss
Let me hit you with a page-stopper. About 40% of food that is generated is thrown away. At the same time, 1 in 8 Americans struggles to put food on the table. An enormous number of resources and energy go into growing, processing, transporting, and eventually throwing waste into landfills where it generates methane, a
The only thing that stays the same is that nothing stays the same. That describes the world we live in but sits squarely on the nose of social media. Social changes are so fast that it’s tough to keep up sometimes. One thing, however, that is surely going to stay the same is that paid
I’ll let you in on a little secret. Creative Energy produces tons of content for a wide range of food companies. Last year, more than 300 infographics, videos, and blog posts were produced to drive lead generation and thought leadership for a variety of clients. A significant amount of that content deals with restaurants and