Welcome to the captivating world of content creation, where alphabets and algorithms collide to shape the future of marketing. As a mid-sized full-service marketing agency, Creative Energy is no stranger to the ever-evolving landscape of digital creativity. In our quest to stay ahead of the game, we’ve delved deep into the realm of AI-generated content
Have you ever been torn about choosing between paid vs organic social media marketing? Or read conflicting advice from different sources on the topic? This article is intended to clear up some of the confusion and give you an understanding of the pros and cons of both methods to help you choose the right strategy
Being in digital for more than two decades, I have found that one of the hardest things to manage is your tech debt. You might be asking yourself, what is tech debt? As your brand grows, you will start branching out to other digital platforms; websites, integrations, mobile applications, etc. When you release these, the
Social media platforms have undergone significant changes in the way they operate over the past decade. As platforms have grown and matured, they have increasingly emphasized engagement metrics such as likes, comments, and shares to determine the relevance and popularity of a user’s content. Let’s explore the evolution of social media platforms, focusing on the
Regulators are saying there’s a 90% chance TikTok will be banned in the United States. What can we learn from how advertisers used the medium, and where they can go with that information in the future? TikTok Ads—Were there any good ones? Ahh TikTok. Why go out and explore this beautiful world and what it
With plenty of noise about plant-based foods in the past few years, real protein companies had another reason to up their game in building a brand that consumers will embrace as loyalists. We’ve been separating protein brands from the herd for decades, so let’s go to school with some insights. It’s About Flavor, Pan Performance,
Historically, if you wanted your product in a scene of a movie or television show, costs would be astronomical and only the largest of brands could afford it. Why? The audience is large, the influence of the actors, and exposure is nationwide. How do products get placed? A team of placement professionals will spend months
Recently, CE has started a project with Olé Mexican Foods to bring people together through food and authenticity. Olé Mexican Foods is one of the U.S.’s leading companies in authentic Mexican products with brands such as La Banderita and Verolé. This brand touched very close to home for me as a Mexican-American woman working in
A core marketing activity that is often taken for granted is competitor research. Whether you’re a multinational corporation or a local family-run business, knowing who your competitors are and what they’re doing is essential for achieving and sustaining success. If you’re a young start-up company, it should go without saying that you’re avidly engaged in
United States Navy— For Immediate Release —Release No. 2022-NW-2-2 Navy Office of Community OutreachMar. 28, 2023 Contact:Lt. Cmdr. Kevin Chambers kevin.l.chambers.mil@us.navy.mil Navy Week Charts Course to Tri Cities, Apr. 3-9 MILLINGTON, Tenn. (NNS) – Tri-Cities, Tenn. will host the city’s first Navy Week since the creation of the Navy Week program when the Navy visits