When COVID slammed the door on business travel and trade shows, Creative Energy helped brands big and small begin their pivot toward fresh solutions as early as March of last year. We’ve learned and shared a lot in a very short time. We have helped our clients become virtual ninjas in front of their laptops.
Cult brands don’t just happen, they are built. The story of Green Mountain Gringo® Salsa (GMG) brand is one of discovering some hot buttons that ignited the brand ahead of a pandemic that brought new customers to this nutritious salsa like moths to a flame. The GMG story began in 1989 when a Vermont couple
We Build Cult Brands. Restaurant chains took a punch to the gut in 2020 thanks to the pandemic. About 90,000 restaurants permanently closed nationwide because their traffic waned and so did their resources. Yet, some chains thrived because of their operational excellence and their cult brand status. Here’s a cult brand client case study on
Advertising agencies are touted as glamorous workhorses every company needs to be successful. But your budget may have you wondering, “do I really need one?” Well, you’re in luck! I’m here to give you the inside scoop with reasons to skip that partnership. You should not work with an ad agency if… #1 You think
How Being a Cult Brand Makes Money At Creative Energy, our speciality is building cult brands. Our process for building a cult brand has saved millions in ad dollars while making many millions more in profit. How? By building brand loyalty so strong among followers that they will buy the product or services without having
How relying on past success for your brand may not translate in the 20s. While so many brands are still putting the pieces back together from all that happened in 2020, time has continued to march forward without pause. 2021 is here, and it’s time to take a long sober look at what consumers have
2020 has been the year of simplification. Many of us have learned how to live without. So many external forces in the last 12 months have drained any remaining mental load. And organizations have gotten really good at doing more with less. Less spending, less human capital, less time. Agency relationships mean more than they
The Extraordinary Path of a 28-Year-Old Agency How do you get your mind around what just happened? No one knew what we were stepping into back in January, and we’re not certain of the outcome that hopefully will emerge in ’21. We’re still here and are encouraged by our prospects. A quick rewind to 1992
How Vaccine Implementation Will Impact 2021 I’ve been in lots of discussions with clients on scenarios related to the COVID vaccine. Now with FDA approval of a vaccine the implementation and acceptance of it by consumers is the most important factor in economic recovery next year. Most experts base their projections on a best and
Much has been said of how this year has altered our behaviors in a nearly global sense of things. For many people, the bubble we operate from on a daily basis has created stark inequities in how we engage with societal norms and those conventions we are so accustomed to, such as shopping or going