As social media marketing continues to evolve and grow as a core strategy for brands wanting to attract new customers to their business, many have yet to bring any focus to one of the most powerful professional communities online. While Instagram, Tiktok, Facebook, and Twitter enjoy a majority of the focus and ad revenue from
iOS aims to protect your data, but at what cost? While this has been a hot topic of the digital marketing arena for a bit now, no one has really addressed what this means for the end-user. Asking an app not to track you does have the end-user benefit of not sharing your browsing habits,
In 2021, the services I’m selling as an advertising Brand Executive have drastically changed. And for the best reasons. Our clients (especially in the food manufacturing and CPG space) are getting smarter. And it’s because consumers demand it. Price isn’t the single most important factor in choosing a brand anymore. For years, buyers have been
We were asked by a client recently of examples of our video storytelling capabilities and to provide a few examples. They were a startup brand that had purchased several storied brands that would be their portfolio. As I looked through our current and archived library of video stories, some of which made me literally cry
Glowing amber eyes, colorful facial markings, bushy tails—for years I have admired wolves. These creatures are both majestic and mysterious. Powerful and composed. When I was a kid, I always looked for these animals at the zoo. I even had a poster of them hanging on my bedroom wall. To me, wolves are incredible creatures,
At The Crossroad To Disruption Junction I’ve been behind the scenes of several developments over the past year that will significantly impact how food manufacturers get their products on restaurant tables. In the words of one high-ranking official within the traditional supply chain, “The system that we have been using for the past 60 years
I fully recognize how strange, or even out of touch, the title of this article may seem after the year we’ve shared or the widespread loss and suffering we see occurring daily. So, allow me to explain. I was part of a generation who grew up with society telling me pretty blondes with washboard abs
An Agency’s Effort To Help Their Own Community Ask most marketing and advertising professionals why they got into the industry and very few will say it was for the money. It’s much more likely that they have the drive to create design and messaging that inspires an audience to respond. Now it’s true that in
It’s a multifaceted trend that won’t likely go away soon. For food manufacturers, restaurants, and new food startups this is a big deal. While we sheltered in our homes during the pandemic gorging ourselves on comfort foods a significant number of us started think about “what is all of the food we eat do to
Marc Anthony said, “If you do what you love, you’ll never work a day in your life.” Take that quote a step further by saying, “and if you live in a place you love, life can be almost perfect”. We’re all looking back at 2020 and early 2021, many times in a blur and other