The word “culture” has been tossed around quite a bit over the last 18 or so months. Companies across the globe had to pivot in 2020 due to the pandemic, and as it raced into 2021. Here at Creative Energy, I was worried about how we would keep our new Jackalope culture alive. So, you
Last weekend I went to a variety of art galleries and talked to local artists. As I was traveling along from gallery to gallery, I began to remember why I love art so much, it represents something. A unique perspective, a story, a personality, a soul. Art is a reflection of the artist and can
And How It Should Have Never Happened Some say canned foods aren’t sexy. That’s bad thinking that can wait for an explanation in a later post. Yet, for everything from canned cat food to canned corn you are going to be shocked at inflated prices in the coming year. Don’t blame the food manufacturers because
Ah, Q4. The crisp, cooler temperatures. Changing foliage. Early holiday prep. Scorpio SZN… All the best things come to those who wait. Unless you’re still trying to figure out where to focus your time and money for your brand next year. But – it’s been another “unprecedented” twelve months. The Great Resignation. Supply chain issues.
We’ve been beating the drum that “Content is King” for over a decade now. As an agency that has focused on helping brands develop, engage, and empower a vibrant culture around their brands, we know that nothing pays the right kinds of dividends like a solid content creation plan. However, time and time again, we’ve
Labor Is The #1 Stumbling Block To Recovery I had the opportunity to sit in on an open forum of top food manufacturers recently who are pivoting to the new post-pandemic reality. It’s a no B.S. overview offering readers insights on how to provide new solutions to the food manufacturing sector. It’s also a look
It’s no secret that social media is now used for much more than connecting, communicating, and providing entertainment to its users. It has evolved into the largest, most useful marketing tool of its time through app “giants” such as Instagram, Facebook, Twitter, Pinterest, and even Snapchat. But in 2018, Tiktok came on to the scene
And How Food Manufacturers Can React The ramifications of the pandemic on how food is made in a restaurant have a significant impact on how food manufacturers sell products to them. Here’s a story with multiple insights for every sales team. At CREATE, a conference for chain restaurants in Denver, I met a pioneer in
Social media is celebrated for its two-way communication capabilities. It’s one of the most personal methods of advertising in that it allows the advertiser to correspond directly with their audience. In addition to having this means of direct communication and messaging, social media is a vast land of opportunity to learn more about your industry,
Agency Earns Multiple Awards in 2022 Graphis Advertising Annual Creative Energy has earned recognition for campaigns to invite remote workers to move to Johnson City and a campaign for Pal’s Sudden Service that will be included in the 2022 Graphis Advertising Annual. Graphis is one of the most well-regarded archives of exceptional industry work in