Insights from August Flavor Experience
The Flavor Experience is one of the best two-day stops for emerging flavor trends and consumer insights
Author: Tony Treadway
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- http://creativeenergy.agency
Posts by Tony Treadway
New Age Buyer Discovery
For years, marketers focused on one goal, to ‘help buyers find us’. Search engine optimization, paid search, email marketing, and websites all revolved around being visible when someone typed a question into Google.
2D Barcode Food Safety
Recent food contamination events involving products such as leafy greens and eggs remind us that food safety remains one of the greatest responsibilities facing the food industry
Turning More Leads Into Sales
Each year, Creative Energy generates thousands of leads for our clients.
My Lucky 250th
Lucky to have been born in America. Lucky to have grown up believing that hard work mattered. Lucky to have crossed paths with people who saw something in me before I fully saw it in myself.
Seasonal LTO Menus
As restaurant chains head into the new year, one thing is clear: traffic growth is harder to earn, discounting is riskier, and customers are more intentional about when and where they dine. In this environment, seasonal limited-time offers (LTOs) are no longer “menu novelties.” They are one of the most reliable levers brands have to create urgency, relevance, and repeat visits.
Geo-Targeted Foodservice Campaigns
Foodservice sales has always been a coverage game. Brokers prioritize their biggest opportunities. Sales teams focus on accounts most likely to close. And as a result, large portions of a brand’s potential footprint never hear the story—despite being a perfect fit for the product.
What’s In Store For Chain Menus In 2026
The Flavor Experience is known as the premier annual gathering of top chain menu developers. Led by Flavor & The Menu Publisher and Editor-In-Chief Cathy Holley and Managing Editor Katie Ayoub.
The Impact of GLP-1 Use On Food Companies
As if food manufacturers and restaurant operators didn’t have enough challenges, there is another one looming worthy of discussion. It’s a weight loss drug that makes consumers less hungry and focused on protein.
Creative Leadership
Scrolling LinkedIn isn’t something I recommend, but if you do, there will be at least three to four standard posts on management. One will be a meme, one will be something like “what White Lotus taught me about leadership” and another could actually be solid advice.