The Great Non-Comm. Bounce Back
If you are deep into foodservice sales and marketing, you know what non-comm. means. If you aren’t, this quick look at important segments within the foodservice channel is still worth a couple minutes of your time.
Author: Creative Energy
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Posts by Creative Energy
Defining “Value” For Food Retailers To Today’s Consumers
Food price inflation was clearly one of the key topics President Trump promised to fix during his campaign to reclaim the White House. There is one early fix that can have a significant impact in lowering prices involving canned foods.
It’s Our Top 25 Flavor Trends Of 2025
Food price inflation was clearly one of the key topics President Trump promised to fix during his campaign to reclaim the White House. There is one early fix that can have a significant impact in lowering prices involving canned foods.
One Thing Trump Can Do To Quickly Lower Food Prices
Food price inflation was clearly one of the key topics President Trump promised to fix during his campaign to reclaim the White House. There is one early fix that can have a significant impact in lowering prices involving canned foods.
Digital Transformation in Food Distribution
The food distribution industry is undergoing a significant transformation as companies increasingly turn to digital technologies to optimize operations and improve efficiency. In an industry where margins are tight and speed is critical, food distributors need systems that can streamline complex processes, from inventory management to order fulfillment. One of the most powerful tools driving this transformation is Enterprise Resource Planning (ERP) software, which, when combined with automation, helps food distributors modernize their operations and stay competitive.
How We Build Client Relationships For Decades!
I was asked recently to make a presentation to a group of public relations professionals on how Creative Energy maintains such strong, long-standing relationships with our clients. For those relationships of 25+ years, I always laugh and say that I was 16 when we started as it sometimes it makes me feel “well-seasoned” in my career.
You’ve Got a New Logo, Now What?
In today’s fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it’s becoming increasingly challenging to keep up. One trend I’ve noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.
Dusty File To Rapid Response Force
Today they are calling it “Appalachian Strong”. Two words that sums up the historic response by individuals and small groups that organized within hours of a 5,000-year flood in September 2024. Hats off to rugged individuals who headed toward danger with a chain saw aboard their four wheelers or leading a pack of mules to rescue those along riverbanks or hidden communities on mountaintops with stranded babies, moms, and grandmas. These feats of heroism will be part of Appalachian lore for generations ahead. Thanks to all.
Can You Podcast Without a Microphone?
In today’s fast-paced world, staying ahead of the curve in your career means consuming a lot of content. But with the sheer volume of information out there and only so many hours in the day, it’s becoming increasingly challenging to keep up. One trend I’ve noticed in my own content consumption habits is the significant increase in audio content compared to a few years ago.
Beyond the Golden Circle
In 2009, Simon Sinek introduced the Golden Circle in a Ted Talk. This concept simplified and clarified our approach to branding by emphasizing the “Why” behind our actions. We have worked hard to help our clients develop strong brand positioning that not only considers the “How” and “What” but also embraces the “Why.” We do this well and have made many happy clients and happy customers of those clients.