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Creative Energy Work: Award-Winning Marketing Campaigns and Case Studies

Work

Abingdon Convention & Visitors Bureau

Abingdon Tourism

Nestled in the Blue Ridge Mountains, Abingdon, Virginia, is a hidden gem known for its scenic beauty, vibrant foodie scene, and rich history. Despite its charm, it’s often been overlooked by newer tourists, which is why the Abingdon Convention & Visitors Bureau asked us to create a promotional video and photography library showcasing what makes this town so special. We set out to capture the breathtaking fall landscapes, the fantastic foodie scene, and unique chill vibe that set Abingdon apart from other towns in the region. The toughest part? Showcasing everything this incredible town has to offer!

Coca-Cola

Coca-Cola Community

We partnered with Coca-Cola to create a video showcasing all of the good work they do with their community partners each year. Additionally, we captured photo and video content documenting various community engagement initiatives, such as assembling care packages for Veterans’ Day in collaboration with the USO, the Special Olympics + MLS Unified All-Star Experience and the National Tree Lighting with the National Park Foundation.

UNICOI COUNTY CHAMBER OF COMMERCE

Trails & Tunes Festival

The first event of its kind, the Trails & Tunes Festival of Erwin, TN, needed to get the good word out of its existence. Targeting the Appalachian trail’s “bubble” (Where a large group congregates to hike the trail), as well as tourists from the neighboring areas, we were tasked to inform folks of a fun day of listening to music in the great outdoors. We created a logo befitting the event, a tagline that gets the people going, an inviting website, and targeted social media to promote this new and exciting festival. But when the festival you’re promoting is in the gorgeous East Tennessee mountains, the whole thing kinda sells itself.

Tri-Cities Airport

Tri-Cities Airport Website

We love our local airport—no seriously, we love it. Tri-Cities Airport connects us to major hubs with endless destinations, and we don’t even need a cartography degree to find our gate. Flying local is easily the most convenient way to begin any journey, and Tri-Cities Airport needed their website to display their wide array of customer services while also reflecting their goal of attracting new business opportunities and bringing more route options to our area. FlyTRI.com accomplishes all this and more with a completely reworked site structure, redefined user journeys, and a sleek new design.

Pal's Sudden Service

Discover the Big Pal

The Big Pal is one BIG, delicious discovery. As a result of a dramatic increase in population in Northeast Tennessee, our team was tasked with educating newcomers about the Big Pal. We did some digging, and found out one of the best things about the Big Pal was the initial discovery of it, which is indeed, a BIG deal to all who have tasted it. Our team created a TV spot featuring two inventors who made this discovery for themselves, featuring a mechanical pigeon (crafted by a Muppetteer!) who helped to spread the word.

La Brea Bakery

From Starter to Finish

Your warm avocado toast, your savory breakfast sandwich, or that moment you package a delicious homemade sub in anticipation for your lunch break…The fact is, every day begins with better bread. La Brea Bakery asked us to create a campaign based on this very concept, reminding people of the brand’s unique roots and how they’ve maintained their time-honored, old world bread making techniques from starter to finish, elevating meals and memories for over 30 years. We produced 3 TV spots, promptly titling one of them, “From Starter to Finish” as an ode to the brand, their history, and their dedication to bringing the highest quality of artisan breads to every table.

Case Studies