Work
Discover the Big Pal
The Big Pal is one BIG, delicious discovery. As a result of a dramatic increase in population in Northeast Tennessee, our team was tasked with educating newcomers about the Big Pal. We did some digging, and found out one of the best things about the Big Pal was the initial discovery of it, which is indeed, a BIG deal to all who have tasted it. Our team created a TV spot featuring two inventors who made this discovery for themselves, featuring a mechanical pigeon (crafted by a Muppetteer!) who helped to spread the word.
PhillySwirl Packaging
We had the exciting opportunity to elevate the beloved frozen treat brand, PhillySwirl, helping it outshine its competitors in the freezer section. The ask was to design packaging that captured the whimsical nature of the brand while also simplifying the design to focus on the flavors.
The Sampler
Red Gold tomatoes are the premium choice when it comes to quality, taste, and honestly…they even look tastier than other competitors’ tomatoes. We were tasked with informing consumers about Red Gold’s standard of tomato, leading us to create a TV spot that spoke to people where they would think about tomatoes the most—at the shelf.
Serious About Snackfood Fun
J&J Snack Foods’ website needed a changeup. To pivot away from being typecast as “carnival food,” our team needed to find a tag that retained the joy that radiates from all the products J&J owns while getting away from their perceived identity. Thus, “Fun Served Here” was created. Staying true to the joy J&J products elicit while getting away from the carnie stereotype, J&J is ready to serve the world exactly what it craves. The sleek new look doesn’t hurt either.
From Starter to Finish
Your warm avocado toast, your savory breakfast sandwich, or that moment you package a delicious homemade sub in anticipation for your lunch break…The fact is, every day begins with better bread. La Brea Bakery asked us to create a campaign based on this very concept, reminding people of the brand’s unique roots and how they’ve maintained their time-honored, old world bread making techniques from starter to finish, elevating meals and memories for over 30 years. We produced 3 TV spots, promptly titling one of them, “From Starter to Finish” as an ode to the brand, their history, and their dedication to bringing the highest quality of artisan breads to every table.
ICEE: Let the Kid Out
ICEE is a nostalgic favorite that was looking to reinvigorate their brand. Starting with the human insight that people need help reconnecting the adult-sized character we play day-to-day with the kid version of ourselves that’s been buried inside for far too long, we created a new tag, campaign, and essence for the brand–”Let the Kid Out.” Every sip reminds you to have fun, letting your childlike nature re-appear. Utilizing billboards and social, we spread the message of fun and wonder throughout the land!
Case Studies
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.