When Pal’s asked us to create a campaign to promote the Lil’ Philly Chicken Melt, a new LTO, we knew we needed to pull out all the stops for this tasty, on-the-go treat. Our team concluded the sandwich’s hand-held convenience, fresh ingredients, and the speed at which you can get it were what made this melt a winner. As a result, we created a TV spot, digital and social assets to spread the word that the all new Lil’ Philly Chicken Melt has pulled across the finish line and onto the production line as Pal’s newest delicious offering.