“Having the sauce” is taking on a whole new meaning with Texas Pete. They asked us to continue the message of the Sauce Like You Mean It campaign, speaking to more of the ethos of the brand to relate to consumers. Our team began by redefining what the sauce really is and what it means to folks who use Texas Pete. We created 3 spots around this idea that the sauce is more of a spirit and a swagger of someone who’s all about gathering with their people, sharing with others, and using the actual sauce in creative, delicious ways—the best method to Sauce Like You Mean It.