Visitor Center Campaign by Creative Energy: Enhancing Visitor Experiences

The Johnson City Visitor’s Center wanted something that would really “wow” tourists and locals alike instead of just being a place to house brochures like so many other visitor centers. They were seeking more visitor engagement and interaction with the JCCVB staff in hopes of generating more buzz around Johnson City, TN. To accomplish this, our team created 3 touch-free areas of interactivity within the Visitor’s Center including: An Information Center, an area featuring overall groups of interest with the ability to drill down to specific local POIs and information about each; a Selfie Station, which allows users to take custom selfies using several localized backgrounds; and an Interactive Theater, a real-time 3D rendered environment which features a high-res scan of Buffalo Mountain, native fish, native tree species, birds and sounds.