First Tennessee Development District
Take A Shot On Life
First Tennessee Development District and Region A.H.E.A.D. enlisted our help in convincing Northeast Tennessee to get the COVID-19 vaccine. Through a grant from BlueCross BlueShield of Tennessee Foundation, we created “Take A Shot On Life” with an extensive media campaign to support it. Healthcare professionals, religious leaders and veterans alike came together to spread the word through millions of impressions on TV, out-of-home, digital and beyond.