Special Olympics MLS All-Star Week
During this year’s MLS All-Star Week in Washington DC, we were tasked with telling the moving story of the Special Olympics Unified Sports All-Star Experience, presented By MLS Works & Coke Zero Sugar. We captured the excitement of Special Olympics delegates as the Coke red carpet was rolled out for each of them, celebrating their athleticism and hard work despite disabilities. Special dinners, personalized swag giveaways, MLS clinics and meetups, a game of their own and even an exclusive concert led up to their VIP invitation to the All-Star Game at Audi Field. This refreshing inspiration was shared on Coca-Cola social channels and was broadcasted nationally on Apple+ MLS Season Pass.