COVID created a challenging new landscape for restaurant operators to navigate. We decided it was time to change that. To do so, we showed operators that creating craveable menus is as simple as Sauce Like You Mean It when using Texas Pete products. This highly effective campaign featured 12 multi-use recipes featuring Texas Pete products and less than 5 ingredients. To bring it all together, we created hard-to-resist print ads, tasty videos, and delightful magazine covers that all drove awareness to our landing page where restaurant operators could unlock irresistible recipes every month.