La Brea Bakery wanted to position itself as the go-to artisan bread choice for holiday gatherings and hosting with a fresh, new message and look for the beloved brand. Through in-depth market research, visual exploration, and a deep dive into the La Brea Bakery story, we created a :30 TV spot, digital ads, and social media content to bring the iconic bread brand back to life. This campaign transformed La Brea Bakery from blending into the bakery section to standing out on the shelves with a warm holiday invitation to get together with your people and enjoy high-quality, artisan bread.