JOHNSON CITY CONVENTION & VISITORS BUREAU
Remote Workforce
When the Johnson City Convention and Visitors Bureau came to us looking for ways to draw remote workers to the area, we rolled up our sleeves and got to work. We came up with a campaign that capitalized on what makes Johnson City so unique: its miles of mountain biking, breathtaking views, diverse cuisine, and incredible fishing only minutes away from downtown.
![Photo of female working at her desk on the edge of a cliff overlooking beautiful mountains](https://creativeenergy.agency/wp-content/uploads/2021/06/mountain-1024x548.jpg)
![photo of a gentleman at a desk in front of a farmer's market](https://creativeenergy.agency/wp-content/uploads/2021/06/drinks-1024x548.jpg)
![female mountain biking down a path in Tennessee](https://creativeenergy.agency/wp-content/uploads/2021/06/bike-1024x548.jpg)
![man fly fishing in a stream in northeast Tennessee](https://creativeenergy.agency/wp-content/uploads/2021/06/fishing-1024x549.jpg)
![Visit Johnson City remote workers campaign banner](https://creativeenergy.agency/wp-content/uploads/2021/06/website-1024x549.jpg)
![computer with the remote workers landing page being shown](https://creativeenergy.agency/wp-content/uploads/2021/06/cvb-1024x548.png)