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Red Gold Ketchup

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Case Studies

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Bluegrass and Biscuits 

Bluegrass and Biscuits

We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
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Pals – The Climb to Fame

The Climb to Fame

How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
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Pal’s Game

Sudden Service The Game

Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.

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3206 HANOVER ROAD |
JOHNSON CITY, TENNESSEE 37604

New Business

TONY TREADWAY

TTREADWAY@CENERGY.COM

423.926.9494 x112

© COPYRIGHT 2023 CREATIVE ENERGY | PRIVACY POLICY

Download Our Top 25 Flavor Trends Of 2025

The year 2025 will be pivotal in shaping the future of food trends. Shifting consumer behaviors, technological advancements, a new government administration, and global challenges will converge to redefine how we eat, shop, and dine.

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