When ITC–a telecommunications investment company with over 100 years of experience in building effective partnerships–acquired a regional fiber optics company under Point Broadband, Creative Energy was tasked with communicating the change to local residents and businesses alike through a rebranding campaign. Leading with public relations, and including a media event that hosted news outlets, prominent business leaders, government officials, we also produced a series of videos to help tell their story. The effort has been a great success for ITC.