We had the exciting opportunity to elevate the beloved frozen treat brand, PhillySwirl, helping it outshine its competitors in the freezer section. The ask was to design packaging that captured the whimsical nature of the brand while also simplifying the design to focus on the flavors.

Our new rendition of PhillySwirl’s packaging takes the brand’s most iconic visual assets—an easily recognizable purple box and colorful product photography—and streamlines the design to deliver a modern, clean package. We let the product take center stage and accent that unique swirl pattern with similar organic shapes, curved typography and custom lettering, making this project a successful Swirld of Fun!