A dash of nostalgia and a splash of color came into play as we took a deep dive into what makes a Swirld of Fun. When J&J Snack Foods were in need of a Philly Swirl digital campaign targeting tweens, we knew we needed to create a place so enticing they’d be begging mom to let them experience it. So we imagined the world through a child’s eyes, and explored how Philly Swirl products could “score” their special flavors and features. The result? Well, let’s just say, we helped our client level up.