With a growing trend in health-conscious consumers (parents) demanding more from the brands they support, Philly Swirl’s product line over delivers with products that not only meet their nutritional needs but exceed them through product design meant to get people interacting with it while they eat. Thus, was born tagline and campaign’s insight to reposition the brand as a whimsical and fun way to experience the world via “A Swirld of Fun.” Launched via a new website which integrates a custom game “Swirld of Fun” and social media.