Pal’s Sudden Service
The beloved but elusive Pal’s Patty melt, here today, gone tomorrow. We were inspired by the name Patty and that the sandwich goes missing for long stretches of time, so we imagined a noir world where our femme fatale Patty would return after a long hiatus. This spot highlights a new question the private investigator in each of us is yearning to know: the patty melt is back—but for how long?
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
Pals – The Climb to Fame
The Climb to Fame
How do you take a regional fast food restaurant and help them compete with industry giants? With strategic marketing and fresh, award-winning creative. Great client relationships result in big rewards, and our relationship with Pal’s is a reflection of how the right partnership can help a brand climb to cult status.
Pal’s Game
Sudden Service The Game
Previously a mobile app that was solely used as for nutritional information, we saw the opportunity to create a lasting branded engagement platform via a game, allowing for entertainment and seamlessly educating throughout, prompting a thumping 10,000 downloads within the first week, all done to further the brand mantra to bring surprise and delight to fans.
As one of the top food-focused agencies in the country, we take flavor trends seriously. So this year we traveled coast-to-coast to see, study and sample flavors from the top culinary minds. We’re ready to share our findings in our Flavor Forecast for 2026.
Take a look for yourself.