HOSHIZAKI AMERICA
The Hoshizaki penguin is synonymous with dependability and customer satisfaction. This new campaign showed how several specific, new product benefits hit pretty close to home for users, and for the penguin. We educated B2B viewers with sustainability and profitability messaging through online video, print and infographics.
¡Hola! Churros, the #1 Churros brand in America, came to Creative Energy asking for help in letting businesses and operators know that ¡Hola! Churros have the largest variety of churro options available. In this case, we found simplicity to be the way forward. With bold repeating type and beautiful product photography, we display the variety that consumers crave and operators love.
Recently, we’ve been involved with an exciting and fun restaurant from New Jersey called Yella’s. Known for their quality ingredients, expansive menu options, and retro style, we’ve partnered with Yella’s to help grow awareness and sell some sub sandwiches (and hot sandwiches, burgers, chicken burgers, milkshakes, wings…). This includes a revamped social presence, in-store messaging, exciting trade show booths, and a commercial. With the tag “Food worth screaming about” as our guide, we’ve helped them grow to greater heights.
The great minds at Handsome Brook Farms tasked us with hatching an entirely new kind of category and brand: Oolie egg-based yogurts and dips. We launched social, web, print and PR with a tight strategy and content production executed to perfection. The result? A fully realized position and brand personality that only Oolie can own.
Red Gold approached us to promote their Dunk Cups to C-Stores across America. These products are convenient for operators, limiting messes and reducing time and labor spent portioning. In fact, they’re just as convenient as the convenience stores they serve. So we made a print ad depicting the Dunk Cup as a C-store. Because when operators use Red Gold Dunk Cups, convenience is in store.
Bluegrass and Biscuits
Bluegrass and Biscuits
We pulled out all the stops to promote the return of the Tender Pork Loin Biscuit at Pal's. To promote this regional classic, we turned to the region's original music style: bluegrass. We put a new twist on a classic folk song called "Boil Them Cabbage Down" with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, and a radio spot. So clap our hands, stomp your feet, and sing along to this catchy tune dedicated to Pal's Tender Pork Loin Biscuits.
