Pal’s Sudden Service wanted to stay top of mind when it comes to getting a great breakfast in a flash by featuring their beloved Gravy Biscuit—a hearty, warm treat when you need breakfast on-the-go. We created a TV spot featuring a “Meatyorologist,” Leonard Weathersby, to remind folks that the Gravy Biscuit is a 100% chance of deliciousness with its pouring gravy and chunks of sausage in every bite. Along with the TV spot, we created yard signs and social media content to make sure consumers stayed up to date on the latest Palscast, that breakfast is served hot and fast.